Cloud Gaming Demand and Preferences

Cloud gaming represents a new opportunity for many players in the online gaming space. This research examines consumer interest in various types of cloud gaming services, investigating which business models will be most likely to succeed in this emerging market. It provides an overview of the gaming market in the US – including mobile, PC, console, and streaming media player and smart TV gamers – and identifies key consumer groups that cloud gaming services must target in order to gain adoption.

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Key Questions Answered

Survey Methodology

COVID-19 and Survey Timeline

Executive Summary

Industry Insight

Weekly Gaming, by Platform

Appeal of Cloud Gaming Service

Likelihood to Subscribe to Cloud Gaming Service

Likelihood of Subscribing to a Game Subscription Service (Q1/20)

Use of Integrated Gaming Platforms (Q1/20)

Willingness to Make Changes to Mobile Service by Level of Interest in Cloud Gaming

Interest in Home Networking Features

US Gaming Market Trends: Platforms and Usage

Hours Spent Playing Games Weekly (Q1/20)

Gaming Platforms Used (Q1/20)

Platforms Used for Gaming (2019 - 2020)

Hours Per Week Spent Gaming On Select Platforms (2019-2020)

Multi-Platform Gamers (Q1/20)

Gaming Platforms by Demographics (Q1/20)

Gaming Platforms by Racial/ Ethnic Heritage (Q1/20)

Impact of COVID-19 on Gaming (Q1/20)

Ownership of Gaming Devices (2016 - 2020)

Top CE Device Brands: Gamers vs. Non-Gamers (Q1/20)

Use of Integrated Gaming Platforms (Q1/20)

Demand for Cloud Gaming Solutions

Interest in Game Subscription and Cloud Gaming Service (Q1/20)

Likelihood of Subscribing to a Game Subscription Service (Q1/20)

Likelihood of Subscribing to a Game Subscription Service (Q1/20)

Appeal of Cloud Gaming Services (Q1/20)

Interest in Cloud Gaming (Q1/20)

Interest in Game Subscription and Cloud Gaming Services by Demographics (Q1/20)

Preferred Cloud Gaming Business Models (Q1/20)

Must-Have Cloud Gaming Features (Q1/20)

Interest in Cloud Gaming Subscription by Pricing Tier (Q1/20)

Interest in Cloud Gaming Service by Pricing Tier Among Demographics (Q1/20)

Impact of Cloud Gaming on Service Providers

Willingness to Make Changes to Mobile Service by Level of Interest in Cloud Gaming (Q1/20)

Gamers Willingness to Make Changes to Mobile Service In Response to 5G (Q1/20)

Interest in 5G Home Internet Services (Q1/20)

Likelihood of Switching Mobile Provider for Cloud Gaming Service (Q1/20)

High Likelihood of Switching Mobile Provider for Cloud Gaming Service By Mobile Service Provider (Q1/20)

Likelihood of Switching Mobile Provider for Cloud Gaming Service by Gaming Platform (Q1/20)

Technical Issues Experienced with Wi-Fi (Q1/20)

Technical Issues Experienced with Wi-Fi Among Gamers (Q1/20)

Interest in Home Networking Features (Q1/20)

Demand for Gaming Consoles and VR Headsets

Purchase Intentions (2014 - 2020)

Purchases in last 12 Months (2014 - 2020)

Likelihood of Purchasing Gaming Devices by Most Commonly Used Gaming Console (Q1/20)

Intention to Purchase Gaming Devices Among Gaming PC Owners (Q1/20)

Intention to Purchase Gaming Devices by Demographics (Q1/20)

Likelihood of Purchasing Gaming Devices by Racial/ Ethnic Heritage (Q1/20)

Likelihood of Purchasing Gaming Devices by Consumer Attitudes (Q1/20)

Impact of COVID-19 on Likelihood of Purchasing Gaming Devices (Q1/20)

Top Ranked Features of Next Gaming Console (Q1/20)

Interest in Gaming Console Features by Children at Home (Q1/20)

Gaming-Specific Devices: Top Five Brands Purchased (2010 - 2020)

Gaming Device Purchase Types (2014 - 2020)

Appendix

Concept Testing – Cloud Gaming, Game Subscriptions

Concept Testing – Mobile 5G

Concept Testing – 5G for Home Internet

Defining Heads of Broadband Households

Publish Date: 2Q 2020

Slides: 67


Authored By:
Kristen Hanich - Senior Analyst
Yilan Jiang - Director
Keshav Jaiswal - Consumer Insights Analyst II

Published by Parks Associates
© May 2020 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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