Adoption and Business Models: Video, Music, and News Services

New streaming services continue to emerge with new business models designed to attract advertisers and users. This research examines the changing patterns of entertainment service adoption as well as the business models preferred by consumers for video, music, and news services. The study explores service uptake, business model preferences, service spending, and value perception among differing consumer segments. It includes breakouts among leading services for video, music, and news.

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Entertainment Preferences and Spending

Most Enjoyable Entertainment Activities (Q3/19)

Top 5 Most Enjoyable Entertainment Activities by Generation (Q3/19)

Average Monthly Expenditure on Entertainment Activities (Q3/19)

Average Monthly Expenditure Per Entertainment Category (Q3/19)

Average Monthly Expenditure on Non-Video Entertainment Activities (Q3/19)

Video Subscriptions

Pay TV and OTT Service Subscriptions (2011 - 2019)

Pay TV and OTT Service Subscriptions (2014 - 2019)

Overall OTT Service Subscriptions (2014 - 2019)

Number of OTT Service Subscriptions Adopted by Year (2014 - 2019)

Distribution of Big 3 OTT Video Service Subscriptions (Q3/19)

OTT Service Subscription: Big 3 vs. Non Big 3 (2017 - 2019)

OTT Service Subscriptions (2012 - 2019)

Business Models

OTT Service Use by Business Model (2018 - 2019)

Transactional Service vs. Video Previously Purchased Use (Q3/19)

Use of Video Services by Age (Q3/19)

Generational Attitudes: Are Subscription Streaming Services Better than Pay TV (Q3/19)

Number of OTT Service Subscriptions Adopted by Generation (Q3/19)

Free Trials

Number of OTT Services Trialed - Past Six Months (2018 - 2019)

OTT Service Trials and Conversion - Past Six Months (Q3/19)

Number of Subscriptions Taken Among OTT Service Trialers (Q3/19)

Video Content and Source Preferences

Channel Viewing Source Breakdown on TV Set (Q3/19)

TV Channel Viewing on TV Set Source Breakdown by Generation (Q3/19)

Most Enjoyed TV Channels/Programming Viewership by Source (Q3/19)

Most Enjoyed TV Channels/Programming Viewership by Source, Contd. (Q3/19)

Most Enjoyable TV Channels/Programming (Q3/19)

Most Enjoyed TV Channels/ Programming by Demographics (Q3/19)

Video Consumption and Devices

Device Used for Streaming Online Videos (Q3/19)

Use of Devices for Video of Any Kind (2010 - 2019)

Total Average Video Consumption by Platform (2010 - 2019)

Average Hours Spent Weekly on Watching DVD/Blu-Rays (Q3/19)

Streaming Music Services

Adoption of Streaming Music Services (Q3/19)

Adoption of Paid Streaming Music Services (Q3/19)

Adoption of Paid Streaming Music Service by Generation (Q3/19)

Adoption of Free Streaming Music Services (Q3/19)

Adoption of Free Streaming Music Service by Generation (Q3/19)

Paid vs. Free Streaming Music Service Adoption by Demographics (Q3/19)

Adoption of Other Services Among Paid Streaming Music Service Users (Q3/19)

Subscription Plan by Paid Streaming Music Service (Q3/19)

Primary Method of Listening to Music on Streaming Music Service (Q3/19)

Primary Method of Listening to Music by Type of Streaming Music Service (Q3/19)

News Services

News Service Subscription (Q3/19)

News Service Subscription by Demographics (Q3/19)

Attitude Towards Services Among News Service Subscribers (Q3/19)

Type of News Service Subscription (Q3/19)

Podcasts

Interest in Listening to Podcasts (Q3/19)

Interest in Listening to Podcasts by Generation (Q3/19)

Number of Hours Spent Listening to Podcasts Weekly (Q3/19)

Average Number of Hours Spent Listening to Podcasts Weekly by Demographics (Q3/19)

Number of Podcast Episodes Consumed Weekly (Q3/19)

Podcast Episodes Consumed Weekly by Favorite Entertainment Activity (Q3/19)

Publish Date: 1Q 2020

Slides: 79


Authored By:
Brandon Riney - Research Analyst
Yilan Jiang - Director
Xiaofan Tan - Intern

Published by Parks Associates
© February 2020 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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