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Michael Goodman

Sr. Analyst

Michael Goodman is a Senior Analyst at Parks Associates and the founder and principal analyst at Nexus Media Research. Goodman is an accomplished media and entertainment analyst with a strong history of providing clients with market intelligence and strategic insight into the evolution of the TV industry. Key areas of research include streaming TV platforms and devices, OTT video, connected TV advertising, video games, and cloud gaming. Prior to founding Nexus Media Research, Goodman was Director, Connected TV Strategies at TechInsights and before that Goodman was Director, TV & Media Strategies at Strategy Analytics. Over the course of his career, Goodman has contributed to and been quoted by leading publications and spoken at numerous industry events such as CES, NAB, and the StreamTV Show. Goodman is a graduate of Boston University.

Free Resources

From Hulu’s Surge to Disney’s Super App: The Next Phase of Streaming Growth
Parks Associates releases “Top 10 List of US SVOD Services” with Netflix pushing ahead of Prime Video and Hulu taking third position
Thirty-eight percent (38%) of US internet households subscribe to a sports-specific streaming service
Parks Associates: Q3 2025 Streaming Video Tracker Review

Research

Video Services Dashboard 3Q 2025
Streaming Video Tracker - Quarterly Client Review Webinar Q3 2025
Connected TV Platform Expansion: Gaming, Fitness, Smart Home
Streaming Live Sports: Where Opportunity Meets Complexity
Video Services Dashboard 1Q 2025 -- Update 10.14.25
Streaming Sports: The Fan Experience
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