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About the Research
Video Viewing Segments
Parks Associates Multiscreen Segmentation
Size of Video Viewing Segments
Segment Descriptions
Previous Research
360 View: Digital Media & Connected Consumers (Q3/14)
Cloud DVR: The New Face of Television (Q3/14)
360 View: Entertainment Services in U.S. Broadband Households (Q1/14)
Key Findings
Industry Insight
Recommendations
Overview Access & Entertainment Service ARPUs:
Average Monthly Cost of Home Services (2012 - 2014)
Home Service Subscription (2012 - 2014)
Monthly ARPU and Top/Bottom Quintile Limits by Service (Q3/14)
The Super Buyers:
Super Buyers by Age (Q3/14)
Demographic Profile of Super Buyers
Mobile Phone Service ARPU by Service ARPU (Q3/14)
Netflix Subscription by Service ARPU (Q3/14)
% of Subscribers with "Never Miss" Program by Service ARPU (Q1/14)
Service Provider Market Share of Triple Play Service by Service ARPU (Q3/14)
Service Provider Market Share of Stand-alone TV Service by Service ARPU (Q3/14)
Service Provider Market Share of Stand-alone Broadband Service by Service ARPU (Q3/14)
Likelihood of Service Changes by Service ARPU (Q1/14)
The Super Buyers and Content Consumption & Spending:
Spending on Video and TV Service Packages by Service ARPU (Q3/14)
Spending on Video and Stand-alone TV or Broadband Service Packages by Service ARPU (Q3/14)
Breakdown of Spending on Video and TV Service by Service ARPU (Q3/14)
Hours of TV Viewing and Service ARPU (Q3/14)
% of TV Viewing Linear Video by Service Package and ARPU (Q3/14)
Additional Research from Parks Associates
