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About the Research
Previous Research
Key Findings
Recommendations
Pay-TV Service Subscription (2011 – 2013)
Average Monthly Cost of Home Services (2010 – 2013)
Monthly Cost of Bundled Home Services (2011 – 2013)
Pay-TV Feature Adoption (2012 – 2013)
Premium Movie Channel Subscription (Q1/13)
Pay-TV Feature Usage (2010 – 2013)
Monthly use of Pay-TV Features by Age (Q2/13)
Pay-TV Subscription Trends (2010 – 2013)
Demand for Pay-TV Features
Desired Pay-TV Features (Q4/13)
Number of Desired Features (Q4/13)
Desired Pay-TV Features by Age (Q4/13)
Age Breakdown of Those Desiring Pay-TV (Q4/13)
Desired Features by Pay-TV Operator (Q4/13)
Number of Desired Features by Pay-TV Operator (Q4/13)
“Must Have” Pay-TV Features (Q4/13)
“Must Have” Features by Pay-TV Operator (Q4/13)
Number of “Must Have” Pay-TV Features (Q4/13)
Number of “Must Have” Features by Pay-TV Operator (Q4/13)
Demand for Pay-TV Features & Subscription OTT Services
Number of Desired Pay-TV Features by Netflix Subscription (Q4/13)
Desired Pay-TV Features by Netflix Subscription (Q4/13)
Desired Pay-TV Features by Hulu Plus Subscription (Q4/13)
Desired Pay-TV Features by Amazon Instant Video Subscription (Q4/13)
Inhibitors to Pay-TV Feature Adoption
Reason for Not Subscribing to Pay-TV Feature (Q4/13)
Reason for Not Subscribing to Pay-TV Feature: Awareness vs. Cost (Q4/13)
Lack of Familiarity with Pay-TV Features by Age (Q4/13)
Lack of Availability of Pay-TV Feature by Age (Q4/13)
Segmentation: Big Video Spenders
Annual Amount Spent on Movies & TV (Q3/13)
Annual Household Expenditures (Q3/13)
Big Video Spenders by Income and Minors in the Home (Q3/13)
Video Spending Tier Demographics (Q3/13)
Avg. Spending on packages by Annual Household Expenditures (Q3/13)
Pay-TV Feature Adoption by Annual HH Expenditure (Q3/13)
Subscription Online Video Service Adoption by annual Household Expenditures (Q3/13)
Avg. Expenditure on TV & Movies by Annual Household Expenditures (Q3/13)
Breakdown of Avg. Expenditure on TV & Movies by Annual Household Expenditures (Q3/13)
Share of Average Expenditure by Spending Tier (Q3/13)
Summary of Video Spender Groups
Demand for Pay-TV Features by Segment
Desired Pay-TV Features by spending Tier (Q4/13)
Lower-Middle Video Spenders: Reason for Not Subscribing to Pay-TV Feature: Awareness vs. Cost (Q4/13)
Lower-Middle Video Spenders: Reason for Not Subscribing to Pay-TV Features (Q4/13)
Low Video Spenders: Reason for Not Subscribing to Pay-TV Feature: Awareness vs. cost (Q4/13)
Number of Desired Pay-TV Features by Spending Tier (Q4/13)
Pay-TV “Must Haves “ by Spending Tier (Q4/13)
Number of “Must Have” Pay-TV Features by Spending Tier (Q4/13)
Breakdown of Spending Tiers by Pay-TV Operator (Q3/13)
Additional Research from Parks Associates
