Download Table of Contents (PDF)
About the Research
Previous Research
Privacy and Big Data: Safeguarding Consumers (Q3/15)
Competition in Residential Security (Q2/15)
Privacy Concerns about the Smart Home (Q1/15)
Monetizing Connected Products and Systems (Q4/14)
Key Findings
Industry Insight
Recommendations
Segmenting Smart Product Owners:
Segmentation Overview
Parks Associates Smart Home Segments
Smart Home Segments (Q2/14)
Attitudinal Factor Analysis
Attitudinal Motivations by Segment (Q2/14)
Smart Home Device Awareness:
Familiarity with Smart Home Products or Smart Home Services (2014 - 2015)
Familiarity with Smart Home Products by Smart Home Segment (2014 - 2015)
Familiarity with Smart Home Services by Smart Home Segment (2014 - 2015)
Familiarity with Smart Home Aspects (Q2/15)
Familiarity with Smart Home Aspects by Segment (Q2/15)
Information Source by Smart Home Device Familiarity (Q2/15)
Smart Home Device Adoption Trends:
Smart Home Device Adoption Rate (2014-2015)
Smart Home Device Adoption Rate (Q2/15)
Smart Home Device Adoption by Security System Ownership (Q2/15)
Average # of Smart Home Device Categories Owned Among Owning HHs by Security System Ownership (Q2/15)
Smart Home Device Ownership by Age (2014-2015)
Average # of Smart Home Device Categories Owned Among Owning HHs by Age (Q2/15)
Smart Home Device Ownership by Home Size (2014-2015)
Average # of Smart Home Device Categories Owned Among Owning HHs by Home Size (Q2/15)
Smart Home Device Ownership by Household Income (2014-2015)
Smart Home Device Ownership by Children at Home (2014-2015)
Smart Home Device Ownership by Length of Time in Current Residence (2014-2015)
Average # of Smart Home Device Categories Owned by Gender (Q2/15)
Smart Home Device Ownership by Segment (2014-2015)
Leading Brands in the Smart Home Products Market:
Safety & Security Devices: Top Five Brands Purchased in Year (2014 - 2015)
Energy Management Devices: Top Five Brands Purchased in Year (2014 - 2015)
Misc. Smart Home Products: Top Five Brands Purchased in Year (2014 - 2015)
Purchase Intentions:
Overall Smart Home Device Purchase Intention (2014-2015)
Smart Home Device Purchase Intentions: Safety & Security Devices (2014-2015)
Smart Home Device Purchase Intentions: Energy and Resource Management Devices (2014-2015)
Smart Home Device Purchase Intention by Security System Ownership (Q2/15)
Overall Smart Home Device Purchase Intention by Smart Home Segment (2014-2015)
Channel Preferences:
Consumer Trust in Smart Home Product Purchase Channels (Q2/15)
Intended Purchase Channel to Buy Specified Smart Home Products (Q2/15)
Consumer Trust in Smart Home Product Purchase Channels (Q2/15)
Door Locks: Intended Purchase Channel (Q2/15)
Lightbulbs: Intended Purchase Channel (Q2/15)
Home or Kitchen Appliances: Intended Purchase Channel (Q2/15)
Smart Thermostats: Intended Purchase Channel (Q2/15)
Networked Security Cameras: Intended Purchase Channel (Q2/15)
Additional Research from Parks Associates