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About the Research
Previous Research
Growth in Self-Installed Energy and Smart Home Systems (Q4/14)
360 View: Residential Security and Smart Home (Q3/14)
The Internet of Things: Business Models & Opportunities (Q3/14)
Evolution of Smart Home and the Internet of Things (Q2/14)
Winning Business Models from a Consumer Perspective (Q1/14)
Smart Home Packages (Q4/13)
Key Findings
Industry Insight
Recommendations
Segmentation Overview
Segmentation Overview
Segmentation Methodology
Segment Demographic Profile
Estimated Income ($1,000s) by Segment (Q2/14)
Home Security System Ownership and Professional Monitoring Service Subscription by Segment (Q2/14)
Smart Home Device Intenders and Owners by Segment (Q3/14)
Smart Home Device Purchase Intention by Segment (Q3/14)
Four Groups of Attitudes
Attitudinal Motivations by Segment (Q2/14)
Demand for Smart Home Packages by Segment
Three Hypothetical Smart Home Packages
Likelihood of Buying a Smart Home System & Subscribing to a
Professional Monitoring Service (Q4/13)
Likelihood of Purchasing Smart Home Package (Q4/13)
Reason for Not Purchasing Smart Home Packages (Q4/13)
Marketing Personas
Segment Personas- Smart Device Intenders
Segment Personas: Young Adrift
Segment Personas: Young Go Getters
Segment Persona: Picket Fencers
Segment Persona: Life Interrupted & Empty Nesters
Additional Research from Parks Associates
