About the Research

Previous Research

Home Energy Management Adopters (Q2/14)

Expanding Residential Demand Response Adoption (Q1/14)

Leveraging Partnerships to Deliver Home Energy Management (Q1/14)

Energy & American Broadband Households (Q4/13)

Leveraging the Cloud for Home Energy Management (Q4/13)

Consumer Segmentation: Who Will Pay for Home Energy Management (Q3/13)

Key Findings

Recommendations

Overview of Smart Energy Product Adoption:

Smart Home Familiarity (Q2/14)

Adoption of Smart Home Control Products (2014)

Smart Energy Device Adoption (2014)

Purchase of Smart Home Devices in Last 12 Months (Q2/14)

Smart Home Devices: Top Three Brands Most Recently Purchased (Q3/14)

Use of Smart Energy Devices (Q3/14)

Adoption Chains & Interoperability Concerns:

First Smart Home Device Purchased (Q2/14)

Smart Home Devices Included in First Purchased Kit (Q2/14)

Number of Smart Home Devices Owned by First Purchase (Q2/14)

Smart Home Devices Purchased After First Buying Thermostat (Q2/14)

Smart Home Devices Purchased After First Buying Lights (Q2/14)

Importance of Interoperability by Smart Energy Device (Q2/14)

Importance of Interoperability by Order of Purchase (Q2/14)

Importance of Interoperability by Device and Order of Purchase (Q2/14)

Demand for Home Energy Management:

Appeal of Smart Energy Features (Q2/14)

Provider and Package Preferences for Smart Home Services (Q2/14)

Hypothetical Smart Energy Service at 3 Different Price Points

Willingness to Subscribe to Smart Energy Service (Q2/14)

Hypothetical Smart Energy Service With a Thermostat

Willingness to Subscribe to Smart Energy Services with Thermostat Included (Q2/14)

Intention to Buy Smart Home Devices (Q2/14)

Smart Energy Segments:

Willingness to Adopt Smart Energy Services and Devices (Q2/14)

Attitudes Towards Energy & Technology (Q2/14)

Attitudes Towards Home & Environment (Q2/14)

Smart Energy Segments by Age (Q2/14)

Smart Energy Segments by Gender (Q2/14)

Smart Energy Segments by Income (Q2/14)

Smart Energy Segments by Education (Q2/14)

Smart Energy Segments by Children at Home (Q2/14)

Smart Energy Segments by Region (Q2/14)

Smart Energy Segments by Housing Type (Q2/14)

Smart Energy Segments by Rent vs. Own (Q2/14)

Smart Energy Segments by Housing Square Footage (Q2/14)

Demand for Premium Smart Thermostat:

Smart Thermostat: Preference for Basic vs. Advanced Model (Q2/14)

Advanced Smart Thermostat: Likelihood of Replacing Functioning Unit (Q2/14)

Smart Thermostat: Purchase Intent and Preference (Q2/14)

Smart Thermostats: Purchase Intent and Preference by Age (Q2/14)

Smart Thermostat: Purchase Intent and Preference by Annual Home Improvement Spending (Q2/14)

Smart Thermostats: Purchase Intent and Preference by Annual CE Spending (Q2/14)

Additional Research from Parks Associates