About the Research

Previous Research

Winning Smart Home Strategies for Energy Management (Q3/15)

The Market for Smart Thermostats (Q2/15)

Energy Services in the Smart Home (Q1/15)

360 View: Energy Management, Smart Home, and Utility Programs (Q1/15)

Digital Engagement of Consumers: Home Energy Management (Q4/14)

Trends and Segments for Home Energy Management (Q3/14)

Key Findings

Industry Insight

Recommendations

Energy Management and Smart Home Services:

Energy Management in the Context of the Smart Home

Most Appealing Smart Home Management Features (Q2/14)

Other Appealing Smart Home Management Features (Q2/14)

Optimal Feature Combinations (TURF Analysis) (Q2/14)

Energy Management and Smart Products:

Energy Management and Smart Home Devices

Smart Home Device Adoption Rate (2014-2015) & Smart Home Device Purchase Intention (2014 -2015)

Smart Home Device Ownership by Age (2014-2015)

Average # of Smart Home Devices Owned Among Owning HHs by Age (Q2/15)

Smart Home Device Ownership by Home Size (2014-2015)

Average # of Smart Home Devices Owned Among Owning HHs by Home Size (Q2/15)

Segmentation Overview

Parks Associates Smart Home Segments

Smart Home Segments (Q2/14)

Smart Home Device Ownership by Segment (2014-2015)

Overall Smart Home Device Purchase Intention by Segment (2014-2015)

The Consumer Journey to Energy Efficiency:

The Journey to Energy Efficiency

Energy Saving Actions (2013 - 2014)

Number of Energy Saving Steps Taken (Q4/14)

Groups of Energy Saving Actions (Q4/14)

Percentage of BB HHs Taking Energy Saving Actions Within Groups (Q4/14)

Energy Management Service Bundles:

Energy Management in the Context of Bundled Services

Appeal of Value-Added Monitoring Services (Q4/14)

Likelihood of Subscribing to Value-Added Monitoring Services (Q4/14)

Appeal of Value-Added Monitoring Services by Smart Home Device Ownership (Q4/14)

Likelihood of Subscribing to Value-Added Monitoring Services by Smart Home Device Ownership (Q4/14)

Likelihood of Subscribing to an Energy Monitoring Service by Smart Home System Ownership (Q4/14)

Likelihood of Subscribing to an Appliance Monitoring Service by Smart Home System Ownership (Q4/14)

Likelihood of Subscribing to a Heating and Air-Conditioning Monitoring Service by Smart Home System Ownership (Q4/14)

Appeal of Energy Monitoring Service by Steps of Energy Saving Actions (Q4/14)

Intention to Subscribe to Energy Services by Steps of Energy Saving Actions (Q4/14)

Appeal of an Energy Monitoring Service and Energy Saving Actions (Q4/14)

Appeal of an Appliance Monitoring Service and Energy Saving Actions (Q4/14)

Appeal of a Heating and A/C Monitoring Service and Energy Saving Actions (Q4/14)

Additional Research from Parks Associates