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About the Research
Previous Research
360 View: CE Adoption and Trends (Q2/15)
2014 Holiday CE Purchase Intentions (Q4/14)
Optimizing Retail Channel Results (Q3/14)
The Evolving Market for Streaming Media Devices (Q2/14)
Key Findings
Industry Insight
Recommendations
Overview of Streaming Media Device Adoption:
Streaming Media Device Adoption (2010 - 2015)
Streaming Media Device Adoption by Age (2011 - 2015)
Most Used Streaming Media Devices (2014 - 2015)
Streaming Media Device Purchases:
Annual Purchase Rate of a Streaming Media Device in the Year (2008 - 2014)
% of Total 2014 CE Device Purchases Occurring During Holiday Season (Q1/15)
Average Sales Price of Streaming Media Devices Purchased in the Year (2008 - 2014)
Streaming Media Device Purchase Location: Online Purchases vs. Retail Purchases (2012 - 2014)
Streaming Media Devices: Top Five Store Purchase Locations in Year (2013 - 2014)
Streaming Media Devices: Top Five Brands Purchased in Year (2010 - 2014)
Reasons to Purchase a Streaming Media Device (2013 - 2014)
Trigger to Purchase a Streaming Media Device (2013 - 2014)
Future Intention to Purchase a Streaming Media Device (2013 - 2015)
Future Intention to Purchase a Streaming Media Device by Age (Q1/15)
Purchase Patterns by Device:
% of 2014 Streaming Media Device Buyers that Bought During the Holiday Season (Q1/15)
% Paying Specified Price for Streaming Media Device (Q1/15)
Streaming Media Devices: Type of Purchase (Q1/15)
Reason for Purchasing Streaming Media Device (Q1/15)
% Purchasing Streaming Media Device Online (Q1/15)
Streaming Media Devices: Retail Channel (Q1/15)
Top Purchase Consideration for Streaming Media Devices (Q1/15)
Usage Patterns:
Video Consumption on TV Set by Source and Ownership of Streaming Media Device (Q2/15)
Video Consumption on TV Set by Source and Pay-TV Adoption (Q2/15)
Streaming Media Devices: Average Monthly Expenditure on Media by Pay-TV Service Subscription (Q1/15)
Video Consumption on TV Set by Source and Number of Streaming Media Devices Owned (Q2/15)
Average Monthly Expenditure on Media by Number of Streaming Media Devices Owned (Q1/15)
Digital Media Activities by Most-Commonly Used CE Devices (Q1/15)
Intention to Engage in Digital Media Activities on Connected CE Device by Current Engagement in Activity (Q1/15)
Average Monthly Cost of Media by Most-Commonly Used CE Devices (Q1/15)
Methods of Controlling Connected CE Devices (Q1/15)
Streaming Media Devices and Other Connected CE Devices:
Most Used Connected CE Device (Q1/15)
Most Used Connected CE Device by Age (Q1/15)
Most Used Connected CE Device by Education (Q1/15)
Most Used Connected CE Device by Income (Q1/15)
Digital Media Activities by Most Used Connected CE Device (Q1/15)
Average Monthly Expenditure on Media by Most Used Connected CE Device (Q1/15)
Additional Research from Parks Associates