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Key Findings & Recommendations
Adoption Trends
Smartphone Penetration (2010 – 2013)
% of U.S. Broadband Household Owning Smartphones, Tablets, or Both (2011 - 2013)
Smartphone Operating System (2011-2013)
Smartphone OS by Wireless Carrier - AT&T (2011-2013)
Smartphone OS by Wireless Carrier - Verizon (2011-2013)
Smartphone OS by Wireless Carrier - Sprint (2011-2013)
Smartphone OS by Wireless Carrier - T-Mobile (2011-2013)
Average Mobile Service Cost by Phone OS (Q1/13)
iPhone vs. Android Demographics
Smartphone OS by Household Income (2012 vs. 2013)
Smartphone OS by Education Level (2012 vs. 2013)
Trends in Siri Usage
Use of the "Siri" Voice Features (2012 vs 2013)
Siri Usage by Age (2012 vs. 2013)
Siri Usage by Household Income (2012 vs. 2013)
Siri Usage by Education Level (2012 vs. 2013)
Satisfaction with Siri (2012 vs. 2013)
Importance of Voice-Command Capability for Next Smartphone by Siri Users (2012 vs. 2013)
Siri vs. Google Now
Adoption of Siri vs. Google Now (Q1/13)
Use of Voice Features: Siri vs. Google Now (Q1/13)
Demographic Profile of Siri Users vs. Google Now Users
Average Monthly Wireless Service Cost: Siri vs. Google Now (Q1/13)
2012 Smartphone Purchases/Upgrades: Siri Users vs. Google Now Users (Q1/13)
Voice Feature Monthly Usage: Siri vs. Google Now (Q1/13)
Use of Voice Feature for Mobile Activities: Siri vs. Google Now (Q1/13)
Satisfaction with Voice Features: Siri vs. Google Now (Q1/13)
Open-Ended Comments About Apple Siri
High Satisfaction with Voice Features by Gender (Q1/13)
Feature Satisfaction by Voice Feature Usage (Q1/13)
Importance of Voice Feature for Next Smartphones: Siri vs. Google Now (Q1/13)
Importance of Voice-Command Features for Next Phone by Smartphone Purchase Intention (Q1/13)
Feature Importance by Use of Voice Features: Siri vs. Google Now (Q1/13)
Interest In Smart TV UIs (Q1/13)
Mobile Voice Control & Interest In Smart TV UIs (Q1/13)
Additional Research from Parks Associates
