Adoption of Internet-connected CE is 57% of Western European broadband households

Parks Associates today announced results for its landmark consumer research project Connected Consumer in Europe, which surveyed broadband households in the U.K., Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions. The project found that approximately 9% of these Western European broadband households own at least one smart home device and 57% own at least one Internet-connected CE device.

“Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE devices,” said Stuart Sikes, President, Parks Associates. “Currently 45% of broadband households in the U.K., Germany, Spain, and France have a smart TV. Regarding future purchases, 33% of these broadband households plan to purchase a smart home device in the next 12 months.”

Parks Associates will discuss its worldwide research and its implications at the tenth-annual CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer on 6-7 January at CES® 2016 in Las Vegas, NV.

Additional research on European broadband households:

  • Nearly 10% in the U.K., Germany, Spain, and France have a home control system.
  • Pay-TV adoption is 50% in Spain, 87% in Germany, 74% in the U.K., and 75% in France.
  • 33% of U.K. broadband households used the iPlayer online video service in the past 30 days.

 

Parks Associates’ new whitepaper Unlocking Growth of the European Smart Home addresses the current state of the connected home in Europe and strategies to drive growth among European consumers. The whitepaper is available for download at www.parksassociates.com. To schedule an interview with an analyst or to request specific data, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

 

About Parks Associates

Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.

The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.  Learn more at https://www.parksassociates.com.

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