This consumer research study surveys large, statistically significant consumer samples in multiple Western European countries.

The Internet of Things brings new capabilities to European households, creating new revenue streams across a variety of market sectors, but individual success requires an understanding of consumer demands and market factors driving adoption and usage.

This project leverages survey data to provide a complete picture of European connected consumers, including their household, demands, expectations, and purchase plans, and makes direct comparison to previous EU surveys to gauge the key trends and growth areas for these markets.
 

Digital Media and Connected Entertainment

  • Changing habits resulting from OTT video services, connected TVs, & mobile devices
  • Churn in broadband and pay-TV services
  • Status of cord-cutting and cord-shaving
  • Appealing TV service features and opportunities to monetize content discovery
  • Digital media use and preferences
  • Expectations for user interfaces

Engaging the Smart Home Consumer

  • Experiences, expectations, and demand regarding home controls, security, home management services, and connected appliances
  • Consumer awareness and familiarity with smart home solutions
  • Views on interoperability, privacy, and security
  • Interest and opportunities in connected health and aging-in-place

Connected CE & Tech Support for Consumer IoT

  • Adoption and interest in connected CE and wearables
  • User experiences and future plans for technical support services
  • Consumer trends for network support beyond connected devices
  • Adoption of connected CE and expectations for future devices
  • Appeal of support services and opportunities to meet these demands


 

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