Meet The Team
Twitter ID: @ParksAssociates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.
Tricia Parks, Chairman, Founder, and CEO
Tricia Parks is the founder, chairman, and CEO of Parks Associates, a market analyst and research company dedicated to providing meaningful information and counsel to companies offering technology-based products aimed at improving people's lives. She presents worldwide on consumer trends, market requirements, and industry structure, with an eye to meshing visionary and progressive ideas to consumer needs and wants.
Parks Associates hosts CONNECTIONS™, an international conference and showcase for the digital home hosted in the U.S., and CONNECTIONS™ Europe, hosted in Europe and focusing on market opportunities for digital products and services in the many nations of Europe. Tricia Parks also developed the Relevancy Theory, a forecasting model for sales across a broad range of digital electronic products and services.
Tricia has served on a variety of industry boards including CEA's Home Networking and Information Technology division, the National Research Council's Committee for a Partnership to Assess Technology for Housing (PATH), the AMD Board of Global Consumer Advocacy, and CABA. Tricia Parks has a BA from Sweet Briar College and graduate studies from the University of Texas.
Twitter ID: @elizparks
As the Vice President of Marketing, Elizabeth develops and implements an integrated strategic communications plan for Parks Associates. This includes overseeing the advertising, public relations, and marketing campaigns for research and events produced and hosted by Parks Associates. She also supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.
Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™. Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.
Twitter ID: @stuartsikes
Stuart Sikes is the president of Parks Associates, a market research firm specializing in consumer adoption of technology products and services. Stuart and team assist clients around the world by predicting trends in consumer technologies and identifying evolving business models. The Parks Associates team serves the world’s leading semiconductor, software, consumer electronics, telecom equipment, and entertainment companies, providing them with industry analysis, consumer research, and go-to-market recommendations. Stuart’s recent industry presentations include the outlook for residential energy management, new business models for the connected home, and the evolution of new video services.
Stuart has served technology companies for over twenty years, designing technical service, software, and hardware solutions for companies ranging from global semiconductor manufacturers to one of the nation’s largest airlines. In his positions with companies including AT&T, NCR, OpenConnect Systems, and Intelligraphics, Stuart’s roles have included sales, product marketing, marketing communications, and executive management.
Stuart holds an MBA from SMU and a BA in economics from Vanderbilt University.
Twitter ID: @ResearchETA
Eddie Accomando joined Parks Associates in 2015 and studies energy management, home networks, and home controls. He is an applied anthropologist specializing in consumer satisfaction and product adoption of value added services in the telecom and semiconductor industries.
Eddie has created custom research methodologies in the Fortune 500 for nearly 20 years. His work at Verizon, Insight Communications, and Texas Instruments brought consumers and complex high-tech products together, evaluating satisfaction, brand sentiment, customer communications strategy, human factors, and product usability.
Eddie presented his most recent research at the 2011 TMRE and 2012 ESOMAR conferences. He is a certified focus group moderator (RIVA) with a B.A. (Phi Beta Kappa) from the University of Dallas in Philosophy, with a concentration in Languages, and an M.A. (ABD) from Southern Methodist University in Cultural Anthropology. He is an Adjunct Instructor in Anthropology at Tarrant County College on the Trinity River Campus and an Adjunct Professor at Richland College.
INDUSTRY EXPERTISE: Telecom, Semiconductor Applications, Global Research Panels, Application Usability, Human Factors, Customer Satisfaction, Research Methods, Product Development
John Barrett, Director of Consumer Analytics
Twitter ID: @ParksData
John Barrett currently analyzes digital media and international trends for Parks Associates and also heads the company’s consumer research team. He regularly advises companies from both the content and hardware industries on their digital media strategies and has authored dozens of industry reports.
He holds an MA in international economics from the Johns Hopkins University: School of Advanced International Studies (SAIS) and a BS in international affairs from Georgetown University.
Industry Expertise: International Research, Digital Media, Mobile TV, Social Media, User-generated Content, Web 2.0
Twitter ID: @Rensearch
Ruby-Ren Bond studies access and entertainment services, digital media, OTT, cloud media, video gaming, and TV Everywhere, with a focus on consumer habits and trends. She is a trained anthropologist, with skills in ethnography, and both primary and secondary research.
Ruby-Ren earned her BA in anthropology at the University of North Texas in Denton, TX.
Industry Expertise: Consumer Trends in Video Viewing and Digital Media, Digital Content Distribution, Consumer Segmentation, Multiscreen Viewing Habits
Twitter ID: @KristenAtParks
Kristen Hanich studies digital and connected health and mobile trends across the globe. Kristen is a trained anthropologist with skills in ethnography, development/programming, and geoanalytics. She has a background in the areas of health behavior and epidemiology.
Kristen is completing her Master's thesis for a duel anthropology and public health degree between the Universities of North Texas in Denton and Fort Worth. She earned her B.Sc. in health at the University of Texas at San Antonio and has a graduate certificate in GIS.
Twitter ID: @GlennatParks
Glenn Hower currently studies entertainment content and delivery services. Glenn is experienced in entertainment content production and distribution systems with a particular emphasis on radio, television, and film content.
Glenn earned his BA in music with a focus on the music business and industry from the University of Texas at Austin. He earned his MS and MBA from Texas Woman's University in Denton, Texas.
Industry Expertise: TV & Video Content Production, Content Licensing & Distribution, Television Services, Broadband Services, OTT Services, Digital Music
Yilan Jiang, Manager, Consumer Research
Twitter ID: @YilanJiang
Yilan currently studies the digital entertainment industry with a focus on consumer digital media habits and trends in multimedia application and services. She also assists other Parks Associates analysts in a wide range of research projects. She has worked on numerous primary consumer and industry research projects, including conducting global consumer research on digital technology trends and adoption.
Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.
Industry Expertise: Consumer research and adoption patterns, PC Usage, Multimedia Applications and Services on Fixed CE Platform and Mobile Devices, Internet Applications
Twitter ID: @ChrisatParks
Christopher Jones joined Parks Associates in 2015. As a member of the Research Team, he studies consumer behaviors and trends related to new technologies and connected living. Christopher contributes to the Consumer Analytics team, as well as to Parks Associates’ industry coverage, researching market trends and innovations within the Connected Car market, among others.
Christopher earned his B.S. in Sociology from Bowie State University in Bowie, MD.
Jennifer Kent, Director, Research Quality & Product Development
Twitter ID: @JenniferMKent
As Director, Research Quality & Product Development, Jennifer manages Parks Associates' process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Parks Associates clients and leads the company’s efforts at conceptualizing and implementing digestible, relevant research presented in an optimal manner. Jennifer is always looking at the most effective ways to provide research to Parks Associates clients.
Since joining Parks Associates in 2009, Jennifer has worked on the mobile and health research team, specializing in the connected health, mobile payment, and connected car markets, as well as the consumer research team, analyzing consumer data related to the connected home and consumer electronics markets.
Jennifer earned her Ph.D. in religion, politics, and society and an M.A. in church-state studies from Baylor University. She earned her B.A. in politics from the Catholic University of America in Washington, D.C.
Industry Expertise: Digital Health Products and Services, Portable and Mobile Access Platforms and Applications
Tom Kerber, Director, Research, Home Controls & Energy
Twitter ID: @TomAKerber
Tom leads Parks Associates research in the areas of home controls, energy management, and home networks. Tom authors numerous reports on energy management and home controls covering the evolution of technology, partnership opportunities, and new business models. Tom’s work at Parks Associates includes managing consumer surveys that track trends and market opportunities and enable insightful evidence-based forecasting for energy, security, and home controls. Tom speaks frequently at key industry events, and his views are sought out by national press organizations and publications.
Tom has done extensive consulting with electric utilities operating in a variety of regulator structures and numerous firms within the smart home ecosystem. Recent utility engagements include defining the home area network roadmap for a California IOU, updating the consumer engagement strategy for a traditional vertically integrated IOU, providing consumer and industry analysis to refine EE and DR programs for an IOU in a restructured market, and providing insights on the evolution of the connected home for a large Midwest IOU. Tom has also led projects for many Fortune 500 companies, helping clients refine smart home strategies, develop scenarios of the future of the smart home market, enhance product roadmaps, and refine specific product features.
Prior to working at Parks Associates, Tom worked as director of engineering and director of product management in multiple industries. Tom began his career in the U.S. Navy nuclear power program on submarines. He holds a Bachelor of Science degree from the U.S. Naval Academy in systems engineering and a master's in software engineering from the University of Texas.
Industry Expertise: Residential Security, Smart Home Products and Services, Home Network Technology, Software Systems, Electric Utilities, AMI, Home Energy Management, Demand Response
Twitter ID: @BarbaraAtParks
Barbara Kraus joined Parks Associates in early 2013 and currently studies the connected consumer electronics field. Barbara’s expertise is delivering and monetizing consumer insights through the provision of compelling product and service technologies and experiences.
Barbara’s background includes more than 10 years with technology service providers in the telecom and home security industries in marketing, strategy and insights, operations, and business development. She also worked for EDS, now HP Enterprise Services, in market intelligence and large-deal sales support. Barbara received her bachelor’s degree in liberal arts from the University of Kansas and MBA from WSU.
Industry Expertise: Consumer Electronics, Connected Home Entertainment Devices, CE Consumer Adoption and Usage Patterns, Security and Privacy, Cloud Platforms and Applications, International Research
Katherine Li joined Parks Associates in 2015 as part of the Consumer Analytics research team. She currently studies the market trends, smart product adoption and consumer behaviors, focusing on emerging consumer technology products. Katherine’s work at Parks Associates includes conducting consumer research, analyzing market trends, and cooperating with other research analysts in a number of industry reports.
Katherine Li earned her Master of Science degree from University of Texas at Dallas in Marketing, with a concentration in Marketing Analytics. She holds a bachelor’s degree in Real Estate Management from East China Normal University, P.R. China.
David Mitchel is part of the Consumer Analytics research team. He studies market and consumer trends in a number of areas, including Access & Entertainment, Connected CE, Energy Management, Connected Home Systems, Digital Media, Digital Health, and Mobile Devices.
Prior to working at Parks Associates, David spent 5 years working in a variety of marketing roles, gaining experience in a variety of industries. He earned a BA in Communication from the University of Arizona and an MBA from Thunderbird School of Global Management.
Twitter ID: @bradrusselltech
Brad Russell explores leading-edge issues in connected consumer electronics, robotics, IoT data privacy and security, and machine vision applications. He has a background in marketing communications, technology startups, and online media. Brad balances the art and science of marketing research to generate insights that lead to more astute business decision making and value-generating practices.
Brad received his BS degree in advertising and marketing from the University of Texas at Austin. He also earned MDiv and DMin degrees from two leading seminaries with concentrations in ethics and cross-cultural leadership.
INDUSTRY EXPERTISE: Connected Consumer Electronics, IoT Data Privacy and Security, Big Data and Connected CE, Machine Vision
Twitter ID: @PatriceatParks
Patrice Samuels studies digital home technical support services across global markets, with a focus on market trends, business models, and provider strategies. In addition to exploring events and disruptions in the technical support space, she examines pay-TV and broadband services in North America and Europe, digital media, and digital music services.
Patrice earned her MBA from Texas A&M University at College Station and BSc. in Psychology from the University of the West Indies in Kingston, Jamaica.
Industry Expertise: Television Services, Broadband Services, Technical Support Services, International Markets, Digital Music
Twitter ID: @BrettsView
As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.
Brett has spent over eighteen years in the industry as an analyst, executive manager, and entrepreneur. Previously, he founded and served as vice president for Teligy, a software company specializing in software for wired and wireless communications systems. Brett established new divisions for networking and audio/multimedia software for Intelligraphics. He has also been involved in the development and marketing of early-market products for 802.11 wireless networking, VoIP, and other technologies.
Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.
Industry Expertise: International Digital Living Trends, Television Services (IPTV, cable, satellite/DTH, terrestrial/DTT), Broadband Services, Multiscreen Services, Value-added Services, Cloud-based Consumer Services, Set-top Boxes, Residential Gateways, Electronic Program Guides, Video Search and Recommendation, Video Metadata, Middleware, Technical Support Services
Twitter ID: @ResearchHunter
Hunter Sappington currently studies trends and innovation in connected consumer electronics including devices such as game consoles, smart TVs, virtual and augmented reality headsets, drones, and robotics as well as a variety of smart home devices.
Hunter earned his BA in New Media Journalism with a focus in advertising from Baylor University in Waco, TX.
As part of the mobile product research team, Chris Tweedt does research in industry trends related to new technologies and connected living. Currently, Chris’ research is focused on trends in the mobile space, including mobile payment, mobile wallet initiatives, related technology (security, location services), and consumer adoption patterns.
In addition to working for Parks Associates, Chris is an instructor at Baylor University. Before he began teaching at Baylor, he started, ran, and sold several small businesses and did research at Baylor.
Chris earned his M.A. and Ph.D. from Baylor University. He completed his M.B.A. coursework at Baylor's Hankamer School of Business, and he earned his B.A. from Iowa State University.
Harry Wang, Senior Director of Research
Twitter ID: @HarryatParks
Harry Wang oversees Parks Associates’ mobility and apps research, which covers mobile/wearable devices and services, apps and APIs, and mobile commerce/marketing, payment, and connected car industries. He is also the founder and lead analyst of Parks Associates’ digital health research program since its inception in 2006. He and his team cover emerging health technologies, applications, and services in areas such as chronic/preventive care, independent living, wellness and fitness, and virtual/convenience care.
Harry has published more than 40 industry reports and white papers and presented his mobility and digital health research at numerous industry events including CES, Mobile World Congress, CTIA, Open Mobile Summit, World Health Congress, the American Telemedicine Association Annual Trade Show, and Parks Associates’ CONNECTIONS™ and Connected Health Summit conferences.
Harry earned his MS degree in marketing research from the University of Texas at Arlington. He also holds an MBA degree in finance from Texas Christian University and a BA degree in international business from Guangdong University of Foreign Studies, P.R. China.
Industry Expertise: Digital Health Products and Services, Portable and Mobile Access Platforms and Applications, Digital Imaging Products and Services
Twitter ID: @kyleatparks
Kyle Butler joined Parks Associates in 2015 following a career in information technology as a systems/network administrator. Kyle is a member of the business development team assisting clients with their market intelligence needs.
Kyle is nearing completion of his BS in Computer Information Systems from Thomas Edison State College.
Eli Lund, Account Executive
Twitter ID: @thuermann101
Eli Lund joined Parks Associates in 2010 following his graduation from the University of Texas at Dallas, where he earned a Bachelor in Business Administration with a minor in psychology. As a member of the business development team, Eli assists our clients with sponsorship opportunities and custom marketing services.
George Merchant joined Parks Associates in 2015 following a career in the premium television network arena. George is currently a part of the Business Development team assisting our clients with their market intelligence research needs.
George earned his BS in Marketing from Southern University A&M College. George also has an MBA from UOP.
Jason Paris, Director, Business Development
Twitter ID: @paris4jason
Jason Paris joined Parks Associates in 2007 as an analyst studying international telephone, cable, and satellite providers and is now a member of the business development team.
Jason graduated from the University of Texas at Austin with a BA in psychology and government. After working for the Texas House of Representatives, Jason spent the previous seven years in New York City working with portable and enterprise healthcare technologies.
Twitter ID: @RobSukhija
Rob Sukhija joined Parks Associates in 2007 following a career in IT and home automation with both manufacturers and distributors of high end products and technologies. Rob is currently part of the business development team assisting our clients' market intelligence needs. He earned his BA in Social Sciences from University of California, Irvine.
Twitter ID: @KHawkAtParks
Kaitlin joined Parks Associates in 2014 as a marketing associate. She serves as a key support member of the marketing team, where she maintains and analyzes the Parks Associates contact database, manages Parks Associates company social media accounts, and spearheads the company's SEO campaigns and website traffic analysis. Kaitlin also creates and distributes Parks Associates article, blog, and email content.
Prior to joining Parks Associates, Kaitlin worked on marketing, social media, and SEO campaigns at a digital marketing agency in Dallas. She received her BA in English Writing from the University of Oklahoma in 2012, where she served as the Social Media Editor for World Literature Today, an award-winning literary magazine, for four years.
Linda joined Parks Associates in 2007 as office manager. She is charged with the management of all accounting tasks (including accounts receivables and payables), administrative support for the sales and marketing teams, management of Human Resources for the company, and general administrative duties for the company.
Prior to joining Parks Associates, Linda served in multiple management roles for corporations located in Texas and Florida. Those positions included sales/operations manager for a Dallas electronic sales organization, operations/office manager for a leading sign manufacturing company, and southeast regional manager for a medical company in St. Petersburg.
She earned a BA degree in Secondary Education from Spring Arbor College.
Twitter ID: @JHatParks
Julia joined Parks Associates in April 2012 after receiving a BA in communications and a BBA in marketing from St. Edward’s University in Austin, TX. Julia assists the marketing, sales, and research departments with administrative tasks including database entry, incoming calls, and client outreach for briefings. She also manages the supporter agreements for Parks Associates' hosted events. She is a key contributor to all social networking efforts and communication tasks for the company.
Chris O’Dell joined Park Associates following a six-year career in journalism. He supports the marketing, sales and research teams by curating press releases, articles, blog posts, social media and web content, and other forms of written communication.
Prior to joining Parks Associates, Chris also served as a marketing assistant for a sales and marketing company in the senior living industry and did freelance writing for various publications, including The Dallas Morning News. Chris graduated from Harding University in Searcy, AR, in 2010 with a BA in broadcast journalism and a concentration on print journalism, where he served as the sports editor for The Bison, an award-winning student publication.
Twitter ID: @ESatParks
Emily Shedd joined Parks Associates in 2014 as a marketing manager. Emily supports the marketing, sales, and research teams through project management, including planning and execution of outbound marketing efforts; preparation and coordination of marketing materials for research products, sponsored events, and conferences; support of the production of graphical elements for company's marketing efforts; and content creation for the company.
Prior to joining Parks Associates, Emily worked in marketing and project management for an international corporation in Washington, DC. She also spent time working for the U.S. Senate supporting communications for the Judiciary Committee. Emily has a BA in English and an MA in Communications from the University of South Alabama.
Twitter ID: @JayWShelton
Jay joined Parks Associates in 2015 as the Creative Director and develops the creative aspects of Parks Associates collateral, presentation materials, and print and digital materials for the firm's hosted events as well as syndicated and custom research. Jay creates and sets the look and direction for all of Parks Associates brands.
With over 25 years in the graphic design field, Jay brings experience from a variety of industries to Parks Associates, including healthcare, bar code and software/hardware, hotel management, building materials, and beauty supply. Jay graduated from the University of North Texas with a BFA in graphic design with a concentration in illustration.
Twitter ID: @hollywsprague
Holly Sprague began working with Parks Associates in 2007 and manages public relations activities and media outreach. For the last 14 years, she has managed successful public relations campaigns for high-tech start-ups, government agencies, and Fortune 500 companies (including Dell, Motorola and Sprint). Working for several years with PR agencies including Public Strategies, Inc. (PSI) and Metzger Associates, and as Deputy Press Secretary for the first Hispanic candidate in the historic 2002 Texas gubernatorial election, Holly brings extensive communications experience to Parks Associates. She began independently consulting consumer and technology clients in 2006.
Holly graduated from the University of Texas at Austin with a Bachelor of Journalism degree.
Twitter ID: @mindisue00
Mindi Sue executes and oversees Parks Associates’ public relations efforts, which includes helping to increase local, trade, and national media recognition for Parks Associates' research and events. Mindi Sue is also responsible for coordinating speaker relations activities for Parks Associates’ conferences, which includes managing speaker inquiries and coordinating speaking opportunities for the Parks Associates' hosts events. Mindi Sue also helps promote press coverage at Parks Associates’ executive conferences, Webcasts, and workshops.
Prior to joining Parks Associates in early 2008, Mindi Sue worked with ad agencies, start-ups, consulting firms, retail stores, nonprofit organization, and real estate companies in designing profitable sales and creative marketing programs. Mindi Sue has an MBA from University of Texas at Dallas and a BBA in Management Information Systems from Texas A&M University.
Twitter ID: @NickThrash1
Nick's primary duties are handling the logistics for Parks Associates’ events and marketing efforts. He organizes and maintains vendor relationships for all trade shows that Parks Associates participates in, including CEDIA and The Consumer Electronics Show. Nick provides logistical support to all sponsors and speakers at events and workshops hosted by Parks Associates. Nick is the primary contact for event sponsors regarding exhibitor logistics and fulfillment of sponsorship benefits at CONNECTIONS™. In addition, Nick manages the distribution of Parks Associates’ research materials to individual and Client Service accounts.
Prior to joining Parks Associates, Nick worked with a full-service advertising agency and graphic design firm. Mr. Thrash has a BBA in marketing from Texas Tech University.