Industry webinar, co-hosted with Adeia, to explore impact of contextual-based advertising for streaming

Parks Associates and Adeia will host the webinar “Rise of AI: Consumer Perception, Industry Impacts” on Wednesday, August 28, 11 am CT, which will dive into the transformative effects of artificial intelligence (AI) on the entertainment industry, including the impact on the advertising experience. Parks Associates’ latest research highlights the importance of ad relevancy, especially for new revenue streams: 81% of viewers who felt that the ads they were watching were relevant to them also report an interest in T-commerce.

The webinar explores how generative and conversational AI are reshaping content creation, consumer engagement, and business strategies. Webinar speakers:

  • Mike Brooks, Global Head of Business Development and Partnerships, LG Ad Solutions
  • Tao Chen, VP of Advanced R&D, Media IP, Adeia
  • Michael Fedyna, Director of Monetization and Client Services, DISH Media
  • Marc Maleh, Global Chief Technology Officer, Huge
  • Hermine Wong, School of Law Professor, UC Berkeley

AI can be used in entertainment to connect viewers with brands. Relevant and timely advertisements are currently lacking and can mean a better experience and new revenue. Parks Associates research finds only 28% of current AVOD users feel that the ads served are relevant to them, which is a decrease from Q3 2023, when 40% felt that AVOD ads were relevant to them.

“Video entertainment is in the midst of an upheaval, as many media companies are creating new partnerships, closing services, and cutting expenses, all as part of a renewed focus on revenues and profits,” said Jennifer Kent, VP, Research, Parks Associates. “By improving the relevance of their services through AI, content, streaming, and device companies can have the double impact of improving the viewer experiences and creating new revenue streams through enhanced ad services and new T-commerce shopping opportunities.”

"We are pleased to participate and support ongoing research about AI with our partners at Parks Associates," said JoAnn Yamani, VP of Marketing and Communications, Adeia.

To register, visit the event page. For more information, contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113.

About Parks Associates

Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. A woman-owned and woman-led company, Parks Associates is a trusted partner and advisor to executives, providing custom research, strategic consulting, and forward-looking analysis across smart home, small business, and commercial markets, including security, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.

Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

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