In The News

Apple Dominates Smart Tag Market With AirTags

March 11, 2025

home automation

Investor's Business Daily

Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022.

"Predictably, iPhone users prefer to use Apple's AirTags," Parks said in a news release. "Android users prefer to use Samsung Galaxy tags."

"These small, inexpensive devices help consumers find lost or frequently misplaced items such as keys, wallets, luggage, and remote controls, as well as loved ones, like children and vulnerable older adults," Jennifer Kent, vice president of research at Parks Associates, said in statement. "They deliver valuable peace of mind and convenience."

From the article, "Apple Dominates Smart Tag Market With AirTags" by Patrick Seitz

Previously In The News

Apple releases HomeView smart home hub with screen as showcase for Siri AI

“Apple always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” said Jennifer Kent, principal analyst at Parks Associates, which conducts res...

Apple Expands Smart Home Strategy With New HomeView Hub

Apple's announcements represent a significant expansion of its smart home strategy, moving beyond individual devices toward a more integrated experience spanning entertainment, communications, securit...

One merger after another: How the Paramount-WBD deal will impact future Oscar campaigns

Michael Goodman, director of entertainment research at Parks Associates, pointed out that the two studios have historically brought starkly different recent trajectories to the table. While Paramount...

The 2027 Emmys need a home — will it be on Netflix, Prime Video, or YouTube?

Michael Goodman, director of entertainment research at Parks Associates, says that if the rights head to the open market, there could be a significant increase in the rights fees or whoever winds...