Video doorbells have moved from niche gadget to mainstream infrastructure. According to Parks Associates research, twenty-seven percent of U.S. internet households, or roughly 33 million homes, own a video doorbell. Smart video products, including cameras and video doorbells, represent the fastest-growing and most widely adopted smart home security devices.
- Demand is driven by strong consumer interest in visible, entry-focused security and ongoing interest in solutions that deliver peace of mind.
- Competitive hardware pricing, paired with subscription-based service models, continues to fuel category expansion.
- Ring leads the market, with ADT, Google Nest, Blink, Vivint, SimpliSafe, Wyze, Eufy, Arlo, and Roku holding meaningful share
Recent events highlight why adoption remains strong. In California, wildfires reinforced the value of connected cameras for remote property monitoring, insurance documentation, and situational awareness during evacuations. At the same time, high-profile incidents such as the Nancy Guthrie kidnapping case remind consumers of the role visible cameras can play in deterrence and evidence collection.
Advanced tech and innovation though are expanding the conversation. Amazon’s recent introduction of an AI-powered community feature for Ring, promoted during the Super Bowl as a way to help find lost pets, sparked debate over surveillance and facial recognition. Senator Ed Markey called on Amazon to disable facial recognition technology, while the company stated that such capabilities are customer-enabled and designed to provide greater control over alerts.
As adoption scales, the smart video market is moving beyond basic monitoring. Providers must balance AI-driven innovation with transparency and consumer trust. Looking ahead, the companies that will lead this category are those that balance three forces:
- Resilience and safety use cases (wildfires, severe weather, crime response)
- AI-enabled convenience, automation, and expansion lifestyle services
- Transparent privacy controls and consumer choice
Smart video is no longer just about seeing who’s at the door. It sits at the intersection of security, public safety, and digital ethics. As adoption pushes beyond one-quarter of U.S. households, the stakes for getting that balance right will only grow.
Parks Associates extensively covers the security systems, professional monitoring, and smart home markets through its Smart Home and Security Tracker, as well as its quarterly consumer survey work and competitive industry analysis.
The firm will host the 30th annual CONNECTIONS™: The Premier Connected Home Conference, May 5-7, 2026 in Santa Clara.
