Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

The Smart Money: Partnership Possibilities in the Connected Home
Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech
More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates
Streaming paradox: More options, less clarity in business models
New service models emerge for smart home eco-systems
Exploring the Rise of Smart Appliances in American Homes
Why Smart Infrastructure Is Revolutionizing Home Sales
Strategies for Security Providers in a Software-First World
Unlocking New Value - Software-Driven Experiences for the Modern Home
Home Security Reimagined: Intelligence over Hardware
Overcoming Barriers to CTV Interactivity - Strategies for Success
Unlocking New Revenue Streams with Shoppable CTV Ads
Interactive & Shoppable TV: Next Wave of CTV Revenues
Parks: Most streamers use ad-supported products
Parks Associates forecasts more than 278 million viewers will watch subscription ad-supported streaming services by 2029
Beyond the Buzzword: Making Sustainability an Everyday Reality
Light It Up: Powering the Smart Home Future at Fiber Connect 2025
Parks Associates: 23% of US internet households now own at least one smart appliance, up from 15% in 2020
Parks Associates: Rising home energy demand opens opportunities for smarter energy management
Zentra Access joins Smart Spaces 2025 as Breakfast Sponsor

Research

Smart Home and Security Tracker 2025 - April Update
Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts
Streaming Video Tracker - North American Update: April 2025
Streaming Video Tracker: Analyst Notes, Q1 2025
Smart Home and Security Tracker 2025 - March Market Update
Streaming Video Tracker - North American Update: March 2025
Residential Security Dashboard 4Q 2024
Smart Home and Security Tracker 2025 - February Market Update
Smart Home and Security Market Tracker - ecobee Cut
Smarter Energy at Home: Intelligence, Coordination, Services
Tracking the Smart Home and Security Markets
Broadband Market Tracker Q4 2024
Home Services Dashboard Q4 2024
Smart Home Dashboard 4Q 2024
Smart Home and Security Tracker 2025 - January Market Update
Smart Home and Security Tracker 2024 - Q4 Competitor Landscape: Platforms and Products
Interactive TV: Social, Commerce, Sports
Streaming Video Tracker - North American Update: January 2025
Smart Home Services: Safety, Prevention, Comfort
Smart Home and Security Tracker 2024 - December Market Update