Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

AI Transforms the Smart Home Experience
The Education of Roku’s Anthony Wood
A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in
Johnson Controls joins Smart Spaces 2025 as Event Sponsor
Parks Associates announces the 2025 Property Innovation Awards Nominations
Parks Associates announces call for papers for the eighth annual Future of Video: Business of Streaming, November 18-20 in Marina del Rey
Why It’s Better To Not Assume Customers Want AI
Amenity fees and resident demand for technology
How Hackers Crippled Iran’s Financial System
It’s Official: Streaming is King (and One Provider Rules Over All Others)
The need for more middle mile
Something Hilarious Happens When Potential Customers See That a Product Has AI Features
Top 10 Outdoor Security Cameras for Unmatched Peace of Mind
Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away
Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can Fix It
Broadcasters Need To Prepare For Shoppability. Here’s Why
Consumer IoT Products are Priced 44% Higher on Average Than Similar Non-Connected Products
Parks Associates: Up to 52% of consumers are willing to pay a monthly fee for an AI smart home assistant that offers security, convenience, and automation use cases
Parks Associates: 52% of DIY smart home users report setup or connectivity issues
Smart, Safe, and Secure Apartment Living

Research

Tech Ecosystem Dashboard: Q1 2025
Streaming Video Tracker: Analyst Notes, Q2 2025
Streaming Video Tracker - North American Update: July 2025
Parks Assoc Data Cut - Incentives That Drive Sports Service Subscription
Parks Assoc Data Cut - EV Ownership and Charging
Parks Assoc Data Cut - Tracking Video Distribution in the Home
Parks Assoc Data Cut - Subscription Service Categories & Market Leaders
Parks Assoc Data Cut - Subscription Services Overview
Parks Assoc Data Cut - Sports Viewing Experience
Parks Assoc Data Cut - Demand Response Incentives, Churn, and UX
Data Cut- Smart Control Hub User Experience
Data Cut- Top 3 Technology Problems Drivers for Smart IoT Integrators
Data Cut - Property-Provided Smart Home Device Adoption by Resident Type
Data Cut - Internet Connection Issues
Data Cut - Wearables Key Use Cases
Smart Home and Security Tracker 2025 - June Update
Video Services Dashboard 1Q 2025
Broadband Market Tracker Vol. II 2025
Smart Home and Security Tracker 2025 - May Update
Streaming Video Tracker - North American Update: May 2025