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Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

Broadband Competition Shifts
AI Agents and LLMs Transform the Home Experience While Challenging Industry Roles
Smart Home Growth Continues as Matter and AI Drive Ease of Use
As Streaming Options Grow, Consumer Discovery Becomes More Complex
Utilities Shift Focus to Behind-the-Meter Value and Customer-Centric Program Design
Interactive Advertising Gains Traction Among Streaming TV Subscribers
Broadband Subscriptions Surge as Market Nears Saturation
LG Announces Premium FAST Channels with New Exclusive Programming
Kwikset joins CONNECTIONS™ 2026 as a Lunch Sponsor
Gentex Corporation joins CONNECTIONS™ 2026 as an Event Sponsor
Aggregation Over Fragmentation: How Unified Streaming Is Powering the Next Era of Advertising
The Thread Group joins CONNECTIONS™ 2026 as an Event Sponsor
The Smart Money: The Evolution of Residential Access Control
Sports fans face increasingly steep fees and piecemeal access to watch their favorite teams. The government wants to step in
Parks Associates’ 30th annual CONNECTIONS™ Conference highlights impact of AI technologies on consumer tech markets, May 5-7 in California
Netflix Price Increase 2026: New Rates for Every Subscription Tier
Paid streaming for cheapskates is having a moment
Adoption Of Smart Home Access Solutions Grows Across US
Pennsylvania lawmakers make their first move to regulate data centers, as the industry booms
Verizon Netflix Perk Price Hike Explained: Who Actually Saves

Research

Multifamily Technologies Dashboard
Streaming Video Tracker: Analyst Notes, Q1 2026
Analyst Insights Series| October 27: Streaming and Video Distribution
Analyst Insights Series| August 25: Streaming and Video Distribution
Analyst Insights Series| June 23: Streaming and Video Distribution
Analyst Insights Series| October 13: Multifamily and Senior Communities
Analyst Insights Series| October 13: Broadband and Mobile
Analyst Insights Series| August 18: Broadband and Mobile
Analyst Insights Series| May 19: Multifamily and Senior Communities
Analyst Insights Series| May 19: Broadband and Mobile
Analyst Insights Series| March 24: Streaming and Video Distribution
Analyst Insights Series| March 24: Connected Health and Senior Living
Analyst Insights Series | Feb 24: Multifamliy and Senior Communities
Analyst Insights Series| Feb 24: Broadband and Mobile
Analyst Insights Series - VIP Access to Client-only Sessions | Reg. Required*
Smart Home and Security Tracker 2026 - January Update
Analyst Insights Series| Oct 6: Smart Home Devices, Controls, and Security Systems
Analyst Insights Series| Aug 4: Smart Home Devices, Controls, and Security Systems
Analyst Insights Series| April 21: Smart Home Devices, Controls, and Security Systems
Analyst Insights Series | Aug 4: Artificial Intelligence
Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
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Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
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