New consumer research highlights rising interest in security services and growth of smart video adoption

Parks Associates’ latest "Residential Security Dashboard" finds 19% of US internet households have professionally monitored systems, while 7% pay for non-professional services like alerts and video storage. The "Residential Security Dashboard" also reports consumers increasingly value video security devices for their role in enhancing personal safety by deterring incidents and providing peace of mind. The installation process has become more flexible, with both DIY and professional setup options available.

Smart Video Device Ownership

Industry players Vivint, Brinks, and ADT maintain high monthly fees, with Parks Associates’ research showing the average monthly fees for home security services are now $54 per month. This has created opportunities for new market players with less expensive and new monitoring options. The market is becoming more competitive as brands like Roku, Arlo, Wyze, and Eufy join traditional security brands and offer advanced features such as video verification and AI-powered analytics. These innovations not only drive continued adoption but also open new revenue opportunities across hardware, services, and data analytics.

Additional research from the consumer research trending service:

  • 33% of US internet households own a smart camera in various form factors.
  • Among the 35% of US internet households who pay for a security service, one in five (21%) are paying for self-monitoring of video devices.
  • Roughly 78% of security system owners pay for some form of service— professional monitoring, self-monitoring, or video storage.

“Growth opportunities lie in upselling add-on devices, integrating energy and automation platforms, and offering differentiated value through AI, privacy-preserving features, and seamless user experiences,” said Jennifer Kent, VP, Research, Parks Associates.

Consumer Insights Dashboards present survey-based consumer research that tracks foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

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About Parks Associates

Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. A woman-owned and woman-led company, Parks Associates is a trusted partner and advisor to executives, providing custom research, strategic consulting, and forward-looking analysis across smart home, small business, and commercial markets, including security, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.

Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

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