Providing market intelligence for more than 35 years

Slash Gear

Chromecast turns one with 400m casting milestone

Back in June, market researchers Parks Associates found that, while Chromecast was in an estimated 6-percent of US homes, those actually using it to look at webpages or media on their TVs had dropped significantly. Their conclusion was that the streamer's relatively low $35 sticker price meant many bought in without necessarily researching exactly what the Chromecast could - and couldn't - do, only realizing its limitations and abilities over time.

Google doesn't address such speculation in any way specifically, but is throwing out some free media as a way to perhaps tempt some Chromecast owners (and would-be owners) to plug the dongle back in.

From the article "Chromecast turns one with 400m casting milestone" by Chris Davies.

Previously In The News

Mobile advertiser claims to offer Flash ads for iPhone

A mobile advertising platform is claiming to be able to offer Flash adverts on the iPhone, although the method by which they do so is unknown. Greystripe offer advertisers standard IAB-format flash...

US gaming population has almost tripled since 2008

The study that revealed this information came from Parks Associates and is titled Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games. Based on the title of the report alone, you can p...

Research shows what Siri is used for

A consulting group called Parks Associates surveyed 482 owners of the iPhone 4S to see what people are using Siri for. According to the survey most users are taking advantage of Siri only for b...

Roku CEO makes fun of Apple TV calling it an iPad accessory

There are no shortage of set top boxes on the market today. Some of the most popular come from Roku. About a year ago, Roku launched the Roku 3 set top box and it is one of the most popular devices...