Providing market intelligence for more than 35 years

Slash Gear

Chromecast turns one with 400m casting milestone

Back in June, market researchers Parks Associates found that, while Chromecast was in an estimated 6-percent of US homes, those actually using it to look at webpages or media on their TVs had dropped significantly. Their conclusion was that the streamer's relatively low $35 sticker price meant many bought in without necessarily researching exactly what the Chromecast could - and couldn't - do, only realizing its limitations and abilities over time.

Google doesn't address such speculation in any way specifically, but is throwing out some free media as a way to perhaps tempt some Chromecast owners (and would-be owners) to plug the dongle back in.

From the article "Chromecast turns one with 400m casting milestone" by Chris Davies.

Previously In The News

Chromecast use declining in US, research reveals

Chromecast, the tiny dongle that was supposed to do big things, may not be on track for dominance. According to a new report, usage of the Chromecast has declined overall. Though 6% of households i...

Chromecast closes gap on Roku for streaming dominance

If you’ve not yet bought a Chromecast, what’s stopping you? Google’s tiny streaming stick gets better all the time, and works pretty seamlessly with your existing apps (at least those supporting it...