Providing market intelligence for more than 35 years

Slash Gear

Mobile advertiser claims to offer Flash ads for iPhone

SlashGearA mobile advertising platform is claiming to be able to offer Flash adverts on the iPhone, although the method by which they do so is unknown. Greystripe offer advertisers standard IAB-format flash adverts and “tailgate” games, in which promoted content is added into downloadable content.

"Mobile has long been in need of a scalable advertising model and Greystripe's new ad formats resolve that issue on the iPhone," said Michael Cai, Director of Digital Media and Gaming at Parks Associates. "Using the iPhone's revolutionary platform, Greystripe has solved the serving, reporting, third-party tracking and, best of all, ad creation problems that have plagued the mobile advertising industry since inception."

From the article, "Mobile advertiser claims to offer Flash ads for iPhone" by Chris Davies

Previously In The News

US gaming population has almost tripled since 2008

The study that revealed this information came from Parks Associates and is titled Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games. Based on the title of the report alone, you can p...

Research shows what Siri is used for

A consulting group called Parks Associates surveyed 482 owners of the iPhone 4S to see what people are using Siri for. According to the survey most users are taking advantage of Siri only for b...

Roku CEO makes fun of Apple TV calling it an iPad accessory

There are no shortage of set top boxes on the market today. Some of the most popular come from Roku. About a year ago, Roku launched the Roku 3 set top box and it is one of the most popular devices...

Chromecast use declining in US, research reveals

Chromecast, the tiny dongle that was supposed to do big things, may not be on track for dominance. According to a new report, usage of the Chromecast has declined overall. Though 6% of households i...