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Eleven percent of U.S. broadband households plan to buy a smart speaker within the next 12 months

Speaker lineup and registration announced for CONNECTIONS™ Summit at CES®

Parks Associates today announced new research showing 11% of U.S. broadband households report plans to buy a smart speaker within the next 12 months. The international research firm will discuss the opportunity for voice integration and voice-enabled services within the smart home product ecosystem at the 13th-annual CONNECTIONS™ Summit: IoT and the Smart Home on January 8 at CES® 2019 in Las Vegas. The Summit concludes with a networking reception, sponsored by Homematic IP. Registration is now open at CES.tech.

CONNECTIONS™ Summit features multiple sessions examining mass-market business strategies, partnership opportunities, the impact of voice on the user experience, and advances in AI and data analytics. CONNECTIONS™ Summit sponsors include Alarm.com, Asurion, F-Secure, Homematic IP, Inspire, Minim, mnubo, ROC-Connect, and Trusource Labs.

“The consumer market first encountered voice control through smartphone-based voice assistants, which consumers report as the preferred method of voice control for smart home devices. These experiences drive demand for new voice-based experiences,” said Dina Abdelrazik, Research Analyst, Parks Associates. “For instance, voice control for security systems in particular promises to be a UX differentiator. The next most appealing products consumers reported appeal for voice control are the TV and interior lights. Use cases associated with these devices and voice provide convenience, simplicity, and ease of home control.”

Parks Associates - Smart Speaker Consumer Purchase Intentions

Confirmed CONNECTIONS™ Summit speakers include:

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CONNECTIONS™ Summit at CES will take place in Marcello 4405 on the 4th level of the Venetian Hotel. CONNECTIONS™ Summit is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes six executive sessions, two special presentations, and a networking reception, sponsored by Homematic IP, on January 8, the opening day of CES.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at Julia.homier@parksassociates.com.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event brings senior executive leaders from the broadband, security and smart home, consumer electronic, and connected health solution markets to share insights on the future of connected homes.

The 18th annual CONNECTIONS™ Summit will take place January 9 during CES, which runs January 9-12, 2024, in Las Vegas.

Follow the event on Twitter at @CONN_Summit. For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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