The Impact of Voice on the Smart Home

Voice provides frictionless access to the vast computing and information resources on the Internet and will be an essential part of the smart home of the future. Therefore, manufacturers and service providers must decide what voice-enabled use cases, products, and services will provide the greatest consumer benefit. This research quantifies the opportunity for voice integration and broader voice-enabled services for smart home products and services.

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Executive Summary

Industry Insight

Key Findings and Key Impact

Smart Product Adoption

Smart Home Device Ownership (2014 - 2017)

Smart Energy & Misc. Device Ownership (2014 - 2017)

Smart Safety & Security Device Ownership (2014 - 2017)

Adoption of Smart Speakers

Number of Personal Assistants Used (Q2/18)

Use of Personal Assistant Apps (2016 - 2018)

Use of Personal Assistant Apps by Smart Home Device Ownership (Q2/18)

Smart Speakers with Personal Assistant Ownership (2016 - 2018)

Brand Share of Smart Speakers with Personal Assistant Among Owners (2017 - 2018)

Average Numbers of Smart Speakers Owned Per Owning HH (2016 - 2018)

Smart Speakers with Personal Assistant: Recent Purchases & Purchase Intention (2016 - 2018)

Smart Speaker and Smart Home Device Adoption

Smart Home Device Ownership by Smart Speaker Device Ownership (Q4/17)

Average Number of Smart Energy & Misc. Devices Owned by Brand of Smart Speaker with Personal Assistant (Q4/17)

Average Number of Safety & Security Devices Owned by Brand of Smart Speaker with Personal Assistant (Q4/17)

Smart Speakers with Personal Assistant Purchase Intention by Smart Home Device Owners (Q1/18)

Impact of Voice on Smart Home Device Adoption

Smart Speaker with Personal Assistant: Purchase Drivers (Q4/17)

Importance of Smart Home Device Purchase Considerations (Q4/17)

Importance of Voice in Likelihood of Purchase Smart Security/Safety Devices (Q4/17)

Importance of Voice in Likelihood of Purchase Smart Energy Devices (Q4/17)

The Smart Speaker Ecosystem

Smart Home Device: Top 3 Brands Purchased Among Smart Speaker Owners vs. General Device Owners (Q4/17)

Smart Home Device Purchase Intention: Standalone or System Integrated (Q4/17)

Devices Working with a Smart Home Control System (Q4/17)

Smart Home Device Integration with Home Security System (Q4/17)

Potential Interoperability for Smart Speaker with Personal Assistant (Q4/17)

Smart Devices Purchased First (Q4/17)

Smart Speaker Buyer Journey

Voice – The User Interface of the Smart Home

Smart Home Device Purchase Intenders: Preferred Method of Controlling a Device via Voice (Q4/17)

Smart Safety & Security Devices: Preferred Voice Control Method (Q4/17)

Smart Energy & Misc. Devices: Preferred Voice Control Method (Q4/17)

Smart Home Device Control Methods (Q2/2017 – Q4/2017)

Smart Safety & Security Devices: Control Methods (Q4/17)

Smart Energy & Misc. Devices: Control Methods (Q4/17)

Experience with Voice Control Smart Home Devices (Q4/17)

Method Used to Perform Tasks with Smart Home Devices (Q4/17)

Appeal of Voice Control Devices (Q4/17)

Net Promoter Score: Smart Home Devices (Q4/17)

Net Promoter Score: Smart Speaker

Appendix

Publish Date: 3Q 2018

Slides: 60


Authored By:
Dina Abdelrazik - Research Analyst

Published by Parks Associates
© September 2018

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