October 5 sessions feature new tech solutions and growth opportunities in the home security and hospitality market

Market research leader Parks Associates announces its virtual events on October 5, as part of the CONNECTIONS™ and Smart Spaces conferences, focusing on the business and tech innovations driving growth in home security and hospitality. 

Smart Home Product Purchase Channel

The residential technology market and the hospitality markets continue to add personalization and new experiences through connectivity and technology enablement, which create multiple new revenue streams. The home security market continues to expand beyond its traditional channel—Parks Associates’ most recent consumer survey data of 8,000 internet households finds 4% of households acquired a smart home solution through an insurance provider. The hospitality market continues to grow as hotels look to differentiate entertainment, access, and check-in and concierge services. 

“Consumers expect experiences that include strong reliance on connectivity; devices and systems have expanded to have enhanced value, driving differentiation, new revenue, and services,” said Elizabeth Parks, President and CMO, Parks Associates. 

The Smart Spaces session “Hospitality Market: Tech Driving New Value”, 11:00 am CT, moderated by Kristen Hanich, Research Director, Parks Associates, examines new tech-based value propositions in hotels. The session includes visionary insight from Kimberly Twiggs, AVP, Hospitality, DIRECTV, followed by a panel discussion with the following speakers:

  • Robert Grosz, EVP and COO, WorldVue
  • Michelle Guss, Vice President, Hospitality, Crestron Electronics
  • Adam Hepworth, President, Groove and Della Connect
  • Dominic Locascio, Senior Director, Hospitality, Piaggio Fast Forward
  • Kevin Sweeney, VP, Product, Enseo

The CONNECTIONS™ session “State of the Home Security Market”, 2:00 pm CT, features an in-depth discussion with Don Young, EVP and COO, ADT, on the latest developments on the security industry, with Parks Associates’ latest consumer data detailing the growth and diversification in this market.

CONNECTIONS™ sponsors include Calix, Cox Communities, Nice, Ubiety Technologies, Alarm.com, Bitdefender, Connectivity Standards Alliance (CSA), Johnson Controls, Kaadas, Origin, Rapid Response Monitoring, Kudelski IoT, Cooktop Safety, iolo, Kwikset, Schneider Electric, Tuya, Xailient, Gadgeon, Ivani, Savant, Midea, Nimbio, and Becklar.

Smart Spaces is sponsored by Arize, CSA, Rapid Response Monitoring, Nimbio, Cox Communities, ADT Multifamily, Nice, Vantiva, Xfinity Communities, Homebase, Aquana, LiftMaster, Eleven Software, Calix, Cooktop Safety, EVPassport, Blink Charging, and Kwikset.

To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113.

About Parks Associates

Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. Parks Associates provides custom research, strategic consulting, and forward-looking analysis across connected home, small business, and commercial markets, including security, smart home, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.

Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

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