Parks Associates announced today that Accedo, Apsalar, Adobe, Pandora, and 3scale will participate in the CONNECTIONS™ session “The Evolution of the App Ecosystem,” to examine the impact of mobile and connected device adoption and consumer demand for content on the mobile app market.
CONNECTIONS™, hosted by Parks Associates, is co-located with CTIA on May 20-23 in Las Vegas. Parks Associates estimates mobile app revenues in the U.S. and Canada will reach nearly $22 billion in 2017, fueled mainly by in-app purchases and in-app advertising revenues. The executive session, moderated by Harry Wang, Director, Health & Mobile Product Research, Parks Associates, on May 20 at 10:45 a.m., addresses the impact of apps on the connected home industries and how apps on connected devices are changing all the processes for content discovery, promotion, and awareness.
Tablet owners show a greater tendency than smartphone users to make in-app purchases, with more than 20% having upgraded from a free to a paid version of an app. The mobile app market has entered a new, more mature stage where companies need to employ precise segmentation and deployment strategies in order to generate consumer interest and realize successful monetization. At CONNECTIONS™, we will examine the trends affecting this market and the new revenue strategies emerging.
