Providing Market Intelligence for 40 Years

In The News

DIY Security Systems are on the Rise, According to Parks Associates Research

Security dealers are looking to new areas to bolster their revenues, and that includes DIY systems, according to consumer technology and smart home research firm Parks Associates.

According to Jason Paris, vice president of business development at Parks Associates, economic factors and the housing market is giving rise to the DIY security system, which is typically less expensive than more professional-grade systems and costly installation labor rates.

“High interest rates and low home sales meant fewer consumers were moving into resales, a critical time for acquiring a new security system and monitoring services,” Paris says. “Inflation continues to temper consumer spending while DIY products competed with security systems for consumers’ wallets.”

Parks research released in October 2023 found that 10% of U.S. internet households own a DIY security system, and 28% pay for a security service attached to a security system or smart device. This is making it difficult for local security dealers to keep up with national tech-first, online players with a presence in multiple markets.

“Brands must compete on their hardware, price-value equation, ease of purchase, and new features,” says Elizabeth Parks, the research firm’s president and marketing chief. “All major players retained or gained share year-over-year, indicating that the smaller players, including local traditional security dealers, are seeing their share of the market dwindle.”

From the article, "DIY Security Systems are on the Rise, According to Parks Associates Research" by Zachary Comeau

Previously In The News

SSI Introduces Industry Hall of Fame Class of 2026 at ISC West

SSI will induct five new members into its Industry Hall of Fame on Thursday afternoon at ISC West in conjunction with PSA Network, honoring five industry legends who have left their marks on the secur...

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting...

Generative AI: Growth Surge Meets Trust Issues

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates. Parks' survey revealed only 16% of these households forked out cash for a paid AI appli...

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

One of the hot products showcased at the recent Consumer Electronic Show (CES) was the smart toilet. In its analyst report on CES highlights, research firm Parks Associates wrote, “Smart toilets are e...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive