Register

I agree with the Privacy Policy

Fast Company

The Business Case Against Booth Babes

May 13, 2013

Consumer technology, the sector that perhaps best supports the burgeoning booth babe industry, is no exception when it comes to the impact of female consumers on sales success. A recent survey of 2,000 consumers by Parks Associates found that women’s interest in purchasing tablets, laptops, and smartphones exceeded that of their male counterparts. Sabrina Crow, SVP & Managing Director for Media Client Services at Nielsen, noted 2011 data that showed, when it comes to a great many tech gadgets, women were just as likely to update their electronic products as men.

From the article, "The Business Case Against Booth Babes" by Sarah Kassler.

Previously In The News

Amazon's Kindle Fire Blazed Through An Army Of Androids

It pulled off the feat by focusing on the platform first, and the hardware a distant second. The ultra-cheap $199 price was definitely a factor, too, but that wouldn't have been possible if Amazon...

Sorry Apple TV, Roku is America's Most Popular Streaming Box

Beating out Apple TV, Roku leads as America's most popular streaming media device, penetrating 37% of homes compared with Cupertino's 24% stronghold, according to the latest data from Parks Associa...

Roku Refreshes Its Products -- And Puts An Obscure Video Service Front And Center

Six months after refreshing its flagship set-top box, Roku has updated the rest of its streaming product line, adding additional features while maintaining its price points. The Roku LT, Roku 1, an...

Roku Has Sold 10 Million Streaming Devices

Reaffirming its place as the most popular set-top box, on Tuesday Roku announced that it has sold 10 million streaming players in the U.S. The company used this milestone as an opportunity to p...

1
2
›