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Fast Company

Roku Refreshes Its Products -- And Puts An Obscure Video Service Front And Center

September 24, 2013

Six months after refreshing its flagship set-top box, Roku has updated the rest of its streaming product line, adding additional features while maintaining its price points. The Roku LT, Roku 1, and Roku 2 players, announced Wednesday, will be available online and in retail stores October 1. In addition, Roku 3 has been made available in the U.K.

Last year, Roku players streamed more than a billion hours of content. On average, Roku users watch about 13 hours per week; a quarter of Roku owners stream 35 hours weekly. A Parks Associates report last month crowned Roku as America's favorite streaming device, penetrating 37% of homes--compared with Apple TV's 24%.

From the article, "Roku Refreshes Its Products -- And Puts An Obscure Video Service Front And Center"by Alice Truong.

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