Register

I agree with the Privacy Policy

Fast Company

Amazon's Kindle Fire Blazed Through An Army Of Androids

December 02, 2011

It pulled off the feat by focusing on the platform first, and the hardware a distant second. The ultra-cheap $199 price was definitely a factor, too, but that wouldn't have been possible if Amazon didn't have a plethora of services at the ready for Fire buyers (eaters?) to dive into. Amazon correctly took the approach of first figuring out everything consumers would do with the tablet (and everything the company would sell), then building the right hardware to do it, rather than the reverse, which was what everyone else was doing.

"That's a pretty good move for Amazon," says Harry Wang, director of mobile research at Parks Associates. "Content library size and choices are very much important in the war of ecosystems--it is a critical factor to build a user base, and a large, loyal user base will reinforce market position and boost its leverage against content suppliers and partners."

From the article, "Amazon's Kinle Fire Blazed Through An Army Of Androids" by Peter Pachal

Previously In The News

The Business Case Against Booth Babes

Consumer technology, the sector that perhaps best supports the burgeoning booth babe industry, is no exception when it comes to the impact of female consumers on sales success. A recent survey of 2...

Sorry Apple TV, Roku is America's Most Popular Streaming Box

Beating out Apple TV, Roku leads as America's most popular streaming media device, penetrating 37% of homes compared with Cupertino's 24% stronghold, according to the latest data from Parks Associa...

Roku Refreshes Its Products -- And Puts An Obscure Video Service Front And Center

Six months after refreshing its flagship set-top box, Roku has updated the rest of its streaming product line, adding additional features while maintaining its price points. The Roku LT, Roku 1, an...

Roku Has Sold 10 Million Streaming Devices

Reaffirming its place as the most popular set-top box, on Tuesday Roku announced that it has sold 10 million streaming players in the U.S. The company used this milestone as an opportunity to p...

1
2
›