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Fast Company

Amazon's Kindle Fire Blazed Through An Army Of Androids

December 02, 2011

It pulled off the feat by focusing on the platform first, and the hardware a distant second. The ultra-cheap $199 price was definitely a factor, too, but that wouldn't have been possible if Amazon didn't have a plethora of services at the ready for Fire buyers (eaters?) to dive into. Amazon correctly took the approach of first figuring out everything consumers would do with the tablet (and everything the company would sell), then building the right hardware to do it, rather than the reverse, which was what everyone else was doing.

"That's a pretty good move for Amazon," says Harry Wang, director of mobile research at Parks Associates. "Content library size and choices are very much important in the war of ecosystems--it is a critical factor to build a user base, and a large, loyal user base will reinforce market position and boost its leverage against content suppliers and partners."

From the article, "Amazon's Kinle Fire Blazed Through An Army Of Androids" by Peter Pachal

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