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Fast Company

The Business Case Against Booth Babes

May 13, 2013

Consumer technology, the sector that perhaps best supports the burgeoning booth babe industry, is no exception when it comes to the impact of female consumers on sales success. A recent survey of 2,000 consumers by Parks Associates found that women’s interest in purchasing tablets, laptops, and smartphones exceeded that of their male counterparts. Sabrina Crow, SVP & Managing Director for Media Client Services at Nielsen, noted 2011 data that showed, when it comes to a great many tech gadgets, women were just as likely to update their electronic products as men.

From the article, "The Business Case Against Booth Babes" by Sarah Kassler.

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