Kim Hurwitz, Chief Marketing Officer, FITE.tv gave her insights on the entertainment industry prior to the Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media.
Kim will participate on the expert panel Engaging the Consumer: Sales, Marketing, and Social Media for Video Services on Wednesday, December 11 at 11:15 am. Panelists who will join her on this session include:
- Jake Katz, SVP Strategy, Trailer Park
- Anthony Jiwa, Chief Marketing Officer, OUTtv
The greatest disruption to the entertainment industry:
It could be, finally.... a real solution to the challenge of great content discovery...on the magnitude of when the world got its first Internet search engine...Compuserve/Lycos/Netscape/Bing/Yahoo/Google.....BUT this will be for Content, and probably voice-activated at first and then via haptics.
The technology most likely to affect video services:
See above, and maybe 5G and maybe how we pay for things
The evolution of OTT video services:
We'll stop using this acronym and call it whatever the market leaders FAANGF call it (I added FITE)
Changes in the user experience:
Lines will further blur between Content and Social Media
What pay-TV will be like:
Packaged bundles of SVOD, AVOD and PPV services...kind of like the video offerings of cable and satellite MVPDs, but more curated and interactive and truly TV Everywhere: digital, mobile, OTT on every screen.
