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Agenda


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Monday, Dec 10

Welcome

1-5 p.m.

Pre-Conference Workshop: OTT Market Disruption & Capturing Audiences
View Agenda | Register Now


5:15 p.m.

Welcome to Future of Video: Wine and Cheese Reception


Tuesday, Dec 11

Revenue and Consumer Engagement Strategies

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:30 a.m.

Welcome: Impact of OTT on the Connected Consumer

While OTT video services have already disrupted the industry, new services and recent innovations continue to reshape the ways that users find, consume, perceive, and purchase video entertainment. This research presentation examines these OTT market changes and their effect on consumers.

Presenter: Brett Sappington, Senior Director of Research, Parks Associates


8:45 a.m.

Distribution Opportunities and Challenges for Content Producers

Content producers have many new opportunities to distribute and monetize content, but new distribution channels and direct-to-consumer options can upend established windowing strategies and partnerships. New consumption patterns among young consumers demand content producers embrace new formats and types of video. In this session, industry experts discuss the complexities facing content producers, ways to balance established avenues with new portals for video distribution, and strategies for companies to become key players in the new market for video.

Ryan Curry, Head of Tech and Innovation, Combs Enterprises

Joel Fineman, Director, Publisher Development, Premion, a division of TEGNA

Don Wilcox, Vice President, Multiplatform Marketing & Content, PBS

Moderator: Billy Nayden, Research Analyst, Parks Associates


9:45 a.m.

Keynote


10:15 a.m.

Networking Break


10:45 a.m.

The Future of Discovery, Brands, and Content Positioning

New user interfaces, with artificial intelligence (AI) and machine learning capabilities, are extending video discovery beyond traditional search and creating new connections between viewers and content. These user experiences create new ways for companies to position their services and video brands. In this session, industry leaders discuss trends in content and service discovery for video as well as exploring branding and positioning strategies for content, networks, services, and content producers.

Virginia Juliano, CEO & Founder, CobbleCord

Allison Metcalfe, General Manager, LiveRamp TV, LiveRamp

More Speakers TBA

Moderator: Craig Leslie, Senior Analyst, Parks Associates


11:45 a.m.

Keynote

Hulu keynote - Future of Video 2018

Julie DeTraglia

VP, Head of Research

Hulu

Hulu - Future of Video 2018 conference keynote
 

12:15 p.m.

Massive - Future of Video sponsorNetworking Lunch
Sponsored by Massive


1:15 p.m.

Future Video Services: How VOD, Linear, OTT, and Pay TV Come Together

As service providers experiment with new service and business models, it is no longer easy to classify video services into discrete categories. Direct-to-consumer services and new platforms for aggregation add to this complexity. The ongoing evolution affects all parts of the ecosystem of video, including technology, content licensing, marketing, and monetization. This session examines the evolution of video services and future opportunities for all parts of the video marketplace.

Scott Ehrlich, Vice President, Emerging Platform Content, Sinclair Broadcast Group

Gary Schanman, SVP, Video Products, Charter

Paul Stathacopoulos, VP, Strategy & Execution, TiVo Corporation

Stephen Strong, VP, Strategic Partnerships, Newsy

More Speakers TBA

Moderator: Brett Sappington, Senior Research Analyst, Parks Associates


2:15 p.m.

Special Session: The Future for Connected Screens

This special session features Parks Associates' consumer research and insight into the 5G future and new entertainment such as augmented reality.

Moderator: Kristen Hanich, Research Analyst, Parks Associates


2:30 p.m.

Networking Break


3:00 p.m.

The New Economics of Video

The emergence of OTT video service giants and dozens of new, smaller services has changed the core economics of video entertainment for content producers and distributors. Demand for original content and differentiation is driving content investments, while competition, churn, and new business models are impacting revenues. For some, profitability is taking a backseat to capturing market share. This session examines changes in the economics of video services and how these changes affect consumers and the industry.

Kristen Finney, EVP, EMEA TVD, Fox

Michael McCluskey, VP, Product Management, Espial

Colleen Moraghan, Senior Vice President, Data Solutions, 605

More Speakers TBA

Moderator: Brett Sappington, Senior Research Director, Parks Associates


4:00 p.m.

Keynote

AT&T - Future of Video keynote speaker

Sarah Lyons
VP of OTT Media Products
AT&T

AT&T
 

4:30 p.m.

Video Service Acquisition and Retention Strategies

In an increasingly crowded and competitive OTT video market, services struggle to gain attention and show their value. Consumers are sampling multiple services and deciding/revising how many services they are willing to carry from month to month, and since they demand an easy-in, easy-out subscription experience, the challenge of retention is escalating. This session discusses strategies for video providers to attract and retain consumers and the areas of differentiation that add true value in consumers’ estimations.

Liz Moothart, Senior Director of Marketing, Ellation

Barry Nolan, CMO, SWRVE

Erick Opeka, President, Cinedigm Networks, Cinedigm

Marty Roberts, CEO, Wicket Labs

More Speakers TBA

Moderator: Hunter Sappington, Research Analyst, Parks Associates


5:30 p.m.

Networking Reception
 


Wednesday, Dec 12

Tech Innovation and Revenue Opportunities

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:30 a.m.

Welcome: The Globalization of OTT

OTT video services are increasingly a global venture, with services expanding quickly to maximize their reach. This research presentation examines the growth in global OTT video, the trends that are driving globalization, and the opportunities for OTT video services to expand worldwide.

Presenter: Brett Sappington, Senior Research Director, Parks Associates


8:45 a.m.

Taking OTT Video Services to Global Markets

Worldwide expansion of OTT video services offers new opportunities and challenges for service providers. Global CDNs and video service platforms have simplified the complexity of delivery, but other factors impact the success of OTT services. This session examines key learnings from industry experts regarding the process of taking OTT services global. It addresses important considerations and challenges that a service must overcome to be successful globally and also examines market strategies for international competition.

Anil Jain, EVP of Strategic Alliances, Brightcove

Clint Stinchcomb, President & CEO, CuriosityStream

More Speakers TBA

Moderator: Hunter Sappington, Research Analyst, Parks Associates


9:45 a.m.

Keynote

20th Century Fox - John Penney - Future of Video keynote

John Penney

EVP, Consumer Business Development & Strategic Partnerships

20th Century Fox

Future of Video keynote
 

10:15 a.m.

Networking Break


10:45 a.m.

The Impact of Voice Interaction on Video Services

Voice-controlled user interfaces could dramatically alter consumer interaction with their connected entertainment devices and service providers. Consumers are growing increasingly interested in voice technologies, and vendors are responding with a widening assortment of voice-controlled products and services. This session explores the potential for voice as the primary user interface for video consumption and the opportunities and challenges this presents for providers.

Jen Prenner, GM, Amazon Fire TV, Amazon

Jonathan Ruff, Senior Director of Technical & Product Marketing, ARRIS

More Speakers TBA

Moderator: Craig Leslie, Senior Analyst, Parks Associates


11:15 a.m.

Innovations and Gaps in Video Technologies

Demand for differentiation, new offerings, and new user experiences are driving ongoing innovation in video technologies. At the same time, gaps still remain in the technologies needed for seamless, easy-to-use video services now and in the future. This session examines current areas of innovation and what innovation is needed to support the next generation of video services.

Tom Munro, CEO, Verimatrix

Oded Ben Zur, Senior Director of Product and Technical Marketing, Kaltura

More Speakers TBA

Moderator: Brett Sappington, Senior Research Director, Parks Associates


12:00 p.m.

Keynote


12:30 p.m.

Lunch & Interactive Networking


1:30 p.m.

Evolution of the Consumer Experience

New technology is changing the search and discovery experience for consumers accessing video content. This panel discusses the latest innovations and trends in user experience, addressing UI features such as voice control and smart speaker integration, parental controls, and personalization through artificial intelligence and machine learning.

Arun Bhikshesvaran, Chief Marketing Officer, MediaKind

Mrugesh Desai, Head of Solutions Engineering, Accedo

Alex Drosin, Chief Commercial Officer, Massive

Belsasar Lepe, Founder & CTO, Ooyala

Moderator: Kristen Hanich, Research Analyst, Parks Associates


2:30 p.m.

VC and Investments: Betting on the Future of Video

Acquisitions, mergers, and strategic investments have been an important driver within the video industry over the past two years. In this session, venture capital and investment experts discuss the leading areas of investment within the video industry, priorities among investors, and the current trends in video-related investments within capital markets.

Greg Berkin, Managing Director, Concours Ventures

Viviana Zarragoitia, Vice President, Three Point Capital

More Speakers TBA

Moderator: Brett Sappington, Senior Research Director, Parks Associates


3:30 p.m.

Closing Comments


For questions, contact Parks Associates.

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