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Agenda


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Monday, Dec 9

Welcome

1-5 p.m.

Pre-Conference Workshop: Changing World of Video Services

Changing World of Video Services

Changes in Pay TV and OTT Services

Shifts in Video Distribution

Navigating the Global Video Landscape

Streaming Media Devices: Adoption, Use, and New Partnerships

Business Models: Breaking From Tradition

The New Buyer Journey for Pay-TV and OTT Customers

New Approaches to Piracy and Password Sharing

View Workshop Agenda


1-5 p.m.

Social Video and Live StreamingPre-Conference Summit:
Social Video & Livestreaming Summit


5:15 p.m.

Welcome to Future of Video: Wine and Cheese Reception


Tuesday, Dec 10

Market Evolution: Pay TV and OTT Video

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:30 a.m.

Welcome: The Path Ahead for Video Services

Presenter: Brett Sappington, Senior Director of Research, Parks Associates


8:45 a.m.

Evolution of the Pay-TV Experience in an Online World

The emergence of vMVPDs has affected the entire pay-TV industry. Cord cutters, cord nevers, and detractors of pay TV have a poor perception of the value of traditional pay TV, particularly while alternatives offer interesting content at lower prices. Traditional players, broadcasters, and cable networks are adapting their strategies to licensing and distribution as a result. This session addresses how pay TV is changing and its impact on the consumer experience in the US and internationally.


9:45 a.m.

Keynote


10:15 a.m.

Networking Break


10:45 a.m.

Winning Back Subscribers: Coping with Churn in OTT

As the OTT video market matures, OTT video service providers are increasingly focused on keeping their subscribers rather than looking solely at customer acquisitions. This panel explores the factors driving OTT subscription service uptake, duration, and churn. Panelists share insights on the incentives and best practices that can help OTT service providers best retain their customers and acquire new costumers.


11:45 a.m.

Keynote


12:15 p.m.

Networking Lunch


1:15 p.m.

Growing Success: TV Networks and Direct-to-Consumer Services

Direct-to-consumer OTT services play a key role in the market strategies for TV industry players, including cable and broadcast networks and content producers. As adoption of these OTT services increases, companies must continue to innovate to remain successful. This session explores key learnings from OTT video services as well how services are adapting to continue their success including social media engagement and live entertainment offerings.


2:15 p.m.

Licensing, Carriage, and the Original Content Wars

While content is still king, the business of funding and licensing content continues to change. Content windowing, carriage agreements, and other aspects of content monetization are shifting due to evolving business models and consumption patterns. Online players, OTT services, broadcasters, and cable networks are all investing in the creation of original content as part a fundamental part of their businesses. This push to develop original content is driving competition for content rights and access to the best talent, particularly high-profile actors and directors. This session examines trends in content funding and licensing and how and how these trends are affecting the future of the industry.


2:45 p.m.

Networking Break


3:15 p.m.

Working Together: Opportunities for Video Industry Collaboration

As the fragmented video services market continues to evolve, common challenges now inhibit many companies from achieving greater success. New opportunities are arising for industry players to work together to enable future growth for all. This session examines the challenges facing the entire market and discusses ways that industry participants can collaborate to move the sector to greater overall success.


4:00 p.m.

Keynote


4:30 p.m.

The Future Role of Live TV

Increasing options for on-demand and alternative content viewing have eroded broadcast TV’s once-dominant position. However, new trends suggest that live TV is making a comeback, both online and over the air. In this session, Parks Associates and key industry leaders explore recent trends around live video, including how TV broadcasters are re-engaging with connected consumers. Panelists discuss changing consumer viewing habits, changes in programming to attract and retain viewers, broadcasters launching their own OTT channels, and emerging broadcast partnerships.


5:30 p.m.

Networking Reception


Wednesday, Dec 11

Connecting with Viewers: Data, Devices, and Niche Content

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:15 a.m.

Welcome: Transitioning from Pay TV to OTT Services

Presenter: Brett Sappington, Senior Research Director, Parks Associates


8:30 a.m.

CE Platforms and the Video Experience

Consumers are increasingly adding more devices into their home video entertainment setups. The proliferation of streaming video services has made adoption of connected video devices such as smart TVs and streaming media players commonplace, and consumers are progressively integrating smart speakers, soundbars, and voice assistants. This panel discusses the impact of connected devices and onboarding to OTT platforms for the consumer experience and the emerging opportunities for service providers and others in the ecosystem.


9:30 a.m.

Keynote


10:00 a.m.

Networking Break


10:30 a.m.

The Changing Role of Data for Video Services

Traditional pay-TV companies now find themselves at a disadvantage, in terms of data analysis and use, to new companies that have entered the ecosystem. Pay-TV providers and their broadcast and network content partners are trying to correct this imbalance by gaining data-oriented expertise and adjusting their business in order to better perform, compete, and attract a new generation of customers through data-driven personalization. This session addresses the major changes impacting video providers as a result of the increasing amount of data on viewer preferences, habits, and binges.


11:15 a.m.

Engaging the Consumer: Sales, Marketing, and Social Media for Video Services

Engaging consumers is a critical element of success for video services. Service providers and are using a variety of tools to drive subscriber or viewer acquisition and grow their brands. Social media is a part of that strategy, but also provide the opportunity to monetize content in unique ways. This session examines the ways that services are successfully reaching consumers, converting them to users, and leveraging new options such as social media to monetize content in new ways.


12:00 p.m.

Keynote


12:30 p.m.

Lunch & Interactive Networking


1:30 p.m.

Opportunities and Challenges for Niche OTT Video Services

New and small OTT video services must compete in a different way than the OTT giants. With fewer resources, they must reach, connect with, and capture users in ways that large services are unable to do. In this session, Parks Associates and industry leaders discuss the opportunities presented to smaller OTT services, strategies to solidify a loyal, dedicated subscriber base, and how these services can overcome market obstacles to thrive.


2:30 p.m.

Aggregation and Partnering in the New World of Video

As the video service ecosystem continues to evolve, OTT services and pay-TV providers are increasingly looking to new business approaches, partnerships, and sales channels in order to reach paying consumers. This research presentation explores the evolving dynamics of aggregation and partnerships that are evolving in the industry and their impact on consumer adoption.


3:30 p.m.

Closing Comments


For questions, contact Parks Associates.

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