This session opens with strategic context around streaming’s maturing dynamics, highlighting subscriber saturation, rising costs, and emerging monetization trends. It offers a data-driven look at how services are repositioning for sustained growth in a volatile market.

As hybrid monetization becomes the norm, providers are balancing cost-conscious consumer demand with the need for ad revenue and upsell pathways. This discussion explores how platforms structure pricing, tiers, and bundles to optimize reach and profitability.

Entertainment is extending beyond content into ecosystems, where OS control, device integration, and cross-category experiences create new strategic advantages. Hear how players are positioning within these environments to gain share of audience attention and advertising.

Sponsored by Parks Associates, celebrating our 40th year in business in 2026.

Fragmentation is fueling churn and frustration, pushing platforms to solve discoverability through UI innovation, universal search, and smarter recommendation engines. This session addresses how improving content navigation can also improve retention and platform economics.

The sports viewing revolution has entered its next age. For seventy-five years, we’ve lived inside a one-to-many broadcast model built on hardware, hierarchy, and habit - but that structure is collapsing. In its place emerges a new era of server-side orchestration, where every viewer, every stream, and every pixel becomes dynamic, interactive, and monetizable.

In this fireside chat, Peter Scott and Marc Todd explore what’s really driving the shift - beyond fan control and camera angles - to the rise of server-side dynamic Build-Your-Own Multiviews (BYOMV) and nested Advertising AI Intelligence as the new growth engine for sports platforms. When ads become layout-aware and every surface can transact, revenue multiplies without adding inventory.

Then, we look forward: a massive deep-tech breakthrough, a decade in the making and now finally possible (Q3/4 2025), enabling hyper-personalization with Agentic AI Agents at cloud scale. AI Agents assisting subscribers controlling the video fabric itself will autonomously curate, blend, and monetize experiences across once-separate platforms - dissolving walled gardens and creating new shared-value ecosystems between leagues, streamers, and fans.

New platforms capable of delivering science-fiction-level experiences and unlimited new revenue potential for content owners and service providers alike.

Join us to see what’s next — and how to be ready for it.

The future of live sports is being written now.

As AVOD and FAST services grow, the streaming market is redefining how audiences engage with content. This fireside chat featuring TUBI’s SVP, Sam Harowitz explores the evolving role of advertising, original programming, and fandom-driven viewing in shaping the next phase of video entertainment.

Global streaming leaders are rewriting the rules of growth and engagement. From established broadcasters to emerging platforms, companies are redefining strategies to reach diverse audiences worldwide. This session explores how content creators and distributors adapt to evolving markets, balance monetization models, and navigate global partnerships—offering insights into what’s driving success across regions and what’s next for the streaming ecosystem.

Sponsored by Parks Associates

Sponsored by CONNECTIONS™: The Premier Connected Home Conference, celebrating its 30th anniversary on May 5-7, 2026. View more info.

The streaming ecosystem is crowded and complex, and survival depends on carving out clear value propositions while maintaining financial discipline. This opening session frames the strategic responses needed to thrive in a market defined by churn, competition, and content overload. In addition, this session highlights Parks Associates' view on the sports streaming market and the accelerated fragmentation as leagues and rights holders launch direct-to-consumer platforms.

Growth opportunities lie in reaching overlooked audiences—through regional programming, ethnic content, and interest-based niches. Learn how tailored content strategies can unlock loyal audiences and differentiate offerings in a saturated market.

As CTV ad spend surges, platforms are racing to build the infrastructure for better targeting, measurement, and yield. This session explores how service providers and OS platforms are monetizing inventory through innovation in addressability and attribution.

Sponsored by CONNECTIONS Summit™ at CES, January 6, 2026, now in its 20th year. View more info.

AI is enabling a new level of precision in content curation, dynamic bundling, and personalized recommendations, helping providers combat churn and improve lifetime value. This session dives into how super aggregators and platforms are operationalizing AI to create smarter user journeys.

Sponsored by Parks Associates, celebrating our 40th year in business in 2026.

Live video maintains strong appeal and strategic value across formats, from news and sports to music and interactive events. This session highlights how platforms are building real-time engagement and monetization strategies around the live experience.

CTV makers and OS providers are shaping the future of content access, app visibility, and advertising. Explore how these players are integrating content and commerce to capture user attention and monetize the home screen.

Dealmaking in the New Age of Content Creation and Distribution: Nothing is Precedent and Everything’s On Demand

Sponsored by Parks Associates, a woman-founded and certified business celebrating our 40th year in business in 2026.

Parks Associates' Future of Video Welcomes Westside Digital Mix (6 - 9 pm).

For over 11 years, Westside Digital Mix has been bringing together creators, innovators, and thought leaders across the Westside for smart conversations around media,
entertainment, and technology. Attendees include members of the Television Academy and Producers Guild, and a cross section of the Film, Television, Emerging Media, Immersive, and Creative industries – producers, directors, writers, creative directors, creators/influencers, marketers, actors, lawyers, software engineers, and many other disciplines.

Sponsored by CONNECTIONS™: The Premier Connected Home Conference, celebrating its 30th anniversary on May 5-7, 2026. View more info.

The future of streaming is being defined at the intersection of hardware innovation, OS design, and service model experimentation. This session sets the stage for how these infrastructure shifts are creating new monetization levers and competitive landscapes.

Social-first platforms are extending onto the TV, transforming CTV into a space for creator-led content and commerce. This session explores how distribution, monetization, and engagement strategies are evolving to meet the expectations of younger, interactive audiences.

Sponsored by Parks Associates, celebrating our 40th year in business in 2026.

ISPs are emerging as powerful aggregators, integrating streaming, linear, and device ecosystems to reduce friction and boost ARPU. Hear how bundling, UI integration, and service partnerships are being used to defend market share and drive long-term value.

The video ecosystem is entering a new phase — one defined by AI, automation, and intelligent content delivery. As streaming growth levels off, the next frontier centers on smarter engagement, efficient monetization, and integrated viewing experiences across platforms and devices. From AI-assisted production and personalization to advanced ad targeting and content recommendations, technology is reshaping how consumers discover, consume, and value video.

This session explores the balance between current realities and future innovation — what’s working today, what’s emerging, and how AI deployment is transforming the economics and creativity of video entertainment.

Sponsored by CONNECTIONS Summit™ at CES, January 6, 2026. View more info.