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Tim Gibson Tim Gibson, VP Video & Application Marketing, AT&T

Tim Gibson is vice president of Video & Application Marketing for AT&T Mobility & Entertainment Group. In this role, he is responsible for leading multi-billion dollar revenue objectives across all AT&T video properties. Gibson's team is responsible for driving revenue marketing to video subscribers including premium channels (HBO, Showtime, STARZ), sports packages (e.g., NFL Sunday Ticket, NBA League Pass), pay-per-view movies and events (UFC, Boxing). Gibson's team also tasked with packaging constructs for AT&T's video products and revenue evolution into 3rd party applications.
Prior to this role, Gibson lead Video Strategy and Business Development for AT&T, providing thought leadership for all video strategy and related topics. Significant projects include the inception work for AT&T's entrance into OTT video (DIRECTV Now) and vertical extension opportunities to expand AT&T's portfolio of media assets. As lead on business development activities, Gibson negotiated and executed cross-functional partnership opportunities to the aggregate benefit of the AT&T enterprise.
Gibson acted as the Domestic Planning Team IMO leader throughout the AT&T/DIRECTV Integration Planning process, coordinating ideation and planning activities for go-to-market, product, advertising, technology and content. Prior to the IMO, Gibson was part of the founding leadership team of DIRECTV’s Digital Entertainment Products Group (DEPG), managing all digital strategy, business development and oversight of the company’s venture investment portfolio.
Gibson began his tenure at DIRECTV in 2005 in Finance where he helped oversee the company’s transition to an investment grade credit with over $12 billion in bond issuance, financing over $20 billion of share repurchase. Gibson was a member of the team that completed DIRECTV’s spin-off from Liberty Media in 2009, including running the integration process and welcoming the RSNs into the DIRECTV family. Additionally, he managed the execution of the mergers of several Home Service Providers, which formed DIRECTV’s O&O Field Services group.
Before joining the company, Gibson was with Alta Communications, a private equity firm in Boston, where he completed multiple venture investments in the media and telecom space. Prior to Alta Communications, he was a media investment banker with DLJ/Credit Suisse. A native Canadian, Gibson holds an Honors Business Administration degree from the University of Western Ontario.
Gibson is based at AT&T's El Segundo office and lives in Hermosa Beach with his wife Lisa and three little boys – David, Logan and Christian.



Kristen Hanich Kristen Hanich, Senior Analyst, Parks Associates
Twitter ID: @KristenAtParks
Website: http://www.parksassociates.com

INDUSTRY EXPERTISE: Consumer electronics, mobility services and devices, connected health and wellness

Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, mobile networking, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.

Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her BSc in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.

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Brett Sappington Brett Sappington, Sr. Director, Research, Parks Associates
Twitter ID: @BrettsView
Website: http://www.parksassociates.com

INDUSTRY EXPERTISE: Pay TV and OTT video services, entertainment content distribution, video and cloud technologies, broadband services

As Senior Research Director and Principal Analyst, Brett Sappington leads Parks Associates research practice for entertainment, broadband access, and consumer electronics markets. His personal and custom research focuses on trends and technology innovations among major service providers, content producers, networks, and technology vendors and the market forces affecting their businesses. Brett is an internationally recognized thought leader in the television, broadband, and online video service industries.

Brett has spent over twenty years in the industry as an analyst, executive manager, and entrepreneur for companies specializing in cloud, communication, and IP-related technologies. He founded a successful networking technology startup, built new divisions of wireless networking and audio software products, and was involved in the development and marketing of early-market products for Wi-Fi, VoIP, video-over-IP and other technologies.

Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.

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