Connected devices are generating more data than ever before, but how can companies turn that information into better products, improved operations, and new revenue opportunities? During Parks Associates’ October 15th CONNECTIONS™ Virtual Roundtable, Turning Connected Data into Business Value, industry leaders from Ayla Networks, Culligan, and Owlet shared how they are using connected device data and AI to improve customer experiences, reduce service costs, and build stronger, longer-term customer relationships.

Parks Associates research shows that U.S. internet households now have an average of 17 connected devices, while nearly half of households own at least one smart home device. As adoption grows, manufacturers face increasing pressure to deliver value beyond the initial hardware purchase.

The discussion highlighted several opportunities for businesses to put connected data to work:

  • Moving from reactive to predictive service: Culligan shared how remote diagnostics and monitoring are helping resolve approximately 30% of service issues remotely, reducing unnecessary technician visits and improving response times.
  • Improving the customer experience: Owlet discussed how device usage data helps identify onboarding challenges, improve product design, and deliver more personalized services to families.
  • Using AI to drive efficiency: Panelists explored how AI and edge computing are accelerating troubleshooting, improving data analysis, and helping companies deliver faster, more effective support.
  • Creating recurring revenue opportunities: Connected data enables manufacturers to move beyond one-time hardware sales by offering subscription services, proactive maintenance, and ongoing customer engagement.

The conversation also explored how organizations can make connected data more accessible across product development, customer support, operations, sales, and marketing teams to support better business decisions.

In conclusion, the real value of connected devices goes beyond connectivity. Companies that turn device data into actionable insights can strengthen customer loyalty, improve operational efficiency, and create new growth opportunities.

Thank you to Ayla Networks for sponsoring the virtual session, “Turning Connected Data into Business Value.” Click HERE to watch the replay.