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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

OTT

streaming

digital media

CTV

entertainment

streaming devices

Roku

Entertainment

11/06/2026

Roku Hits $1 Billion in Quarterly Platform Revenue

Roku reported that it reached $1 billion in revenue from its platform business for the first time in Q4 2024. This includes sales from subscriptions and advertisements on Roku devices. The company att...

smart home

CONNECTIONS

thermostats

energy

Smart Home

11/06/2026

LUX Products Discusses Strategies to Engage Consumers

Rob Munin, CEO, LUX Products spoke with the Parks Associates’ analyst team prior to the 22nd-annual CONNECTIONS: The Premier Connected Home Conference to discuss how LUX is using new technology soluti...

smart home

energy

Smart Energy Summit

DISTRIBUTECH International

Energy

11/06/2026

How Utilities are Tackling Rising Costs and Demand at the Grid Edge

Rising energy costs, natural disasters, and more extreme weather have prompted consumers to seek ways to optimize their energy consumption. Providers, faced with rising demand and an aging grid, are s...

demand response

energy

smart home

thermostats

Energy

11/06/2026

Demand Response and Energy Efficiency: More Education is Required

Rising cost of living has made households more sensitive to energy cost. This has been accompanied by increasing energy demand from existing energy infrastructures most of which are old and dilapidate...

smart home

Smart Home

11/06/2026

Retail Strategies and Smart Home Merchandising

Retail is the leading channel for smart home purchases; however, the expansion of the smart home market as a whole opens new paths for insurance, home builders, and other channels. Retailers benefi...

security

smart home

home automation

home safety

Smart Home

11/06/2026

Innovation without Fragmentation: Benefits of Tier-1 Suppliers

Research insights from Jennifer Kent, Ph.D. Vice President, Research Parks Associates The exact structure of industry supply chains naturally varies by industry, based on market needs, strategies o...

connected CE

CONNECTIONS

home automation

industry event

Internet of Things

smart home

smart TV

smartphones

Press Releases

11/06/2026

Parks Associates highlights new consumer research at pre-show research workshop: Smart Home and IoT: Growth, Consumer Trends

Research from Parks Associates shows that while familiarity with smart home products is still low, there is more and more interest from consumers to integrate connected products in the home. 5%...

energy

smart home

Smart Energy Summit

solar

EnergyHub

Energy

11/06/2026

Leveraging Smart Home Innovations to Drive Participation in Energy Management

Research from Parks Associates finds consumer familiarity with energy programs has not grown significantly in the last five years. However, incremental smart home adoption is building the installed ba...

home automation

home networks

Wi-Fi

Internet Evolution

11/06/2026

Remote Work is Here to Stay

Remote work and hybrid work options are here to stay. The success achieved by remote work’s “experiment” has left a permanent effect on employee priorities, and a significant percentage of the workfor...

cloud services

CONNECTIONS

home automation

home networks

home safety

Internet of Things

interoperability

security

Smart Home

11/06/2026

Monitoring stations deliver a strong experience for home security customers

Reduction of false alarms is a major goal for players in the home security industry. Currently, 36% of US internet households have a home security system with the vast majority professionally monitore...

cloud services

connected CE

digital content

gaming

Google

Microsoft

multiscreen

streaming

Consumer Electronics Devices

11/06/2026

US Cloud Gaming Market Stands to Generate Nearly $3B in Annual Subscription Revenue

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences, finds nearly a third of US consumers are interested in cloud gaming and game subscriptio...

Internet of Things

interoperability

smart home

Smart Home

11/06/2026

Interoperability with a Broad Ecosystem of Products can add Significant Value

Recent Parks Associates research finds that nearly 20% of U.S. broadband households own a smart home device, with over 40% planning to purchase one this year. With adoption rates for smart home device...

4K

CES

connected CE

CONNECTIONS

multiscreen

smart TV

Entertainment

11/06/2026

Leading Smart TV Brands Brought 8K, Brighter Picture, and Bigger Screens to CES 2021

Recent Parks Associates data finds more than 50% of US broadband households own at least one smart TV and the company’s earlier research found 77% of smart TVs among US broadband households are now co...

energy

smart grid

solar

renewable energy

smart energy devices

Energy

11/06/2026

DERMS: Solar, Storage and Microgrids

Purchase intentions for distributed energy resources have steadily increased. Distributed energy resources management system (DERMS) can play a vital role for utilities as they manage traditional capa...

streaming

connected TV

entertainment

advertising

interactive video

Entertainment

11/06/2026

New White Paper Release: "Interactive & Shoppable TV: Next Wave of CTV Revenues"

Proud to partner with Adeia on this timely exploration of how streaming and CTV platforms can unlock new revenue through shoppable content. Streaming has transformed how we watch. Now, it’s about to t...

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