Optimizing the Channel Package

Providers are experimenting with a variety of channel packages and service bundles in attempt to reduce the subscriber losses. Pay-TV and OTT providers, content producers, owners, and distributors all want to understand which content packages will generate greater subscriptions rates and reliable reoccurring revenue streams. This research examines subscribers viewing habits, preferences, interests, and perceptions regarding their providers and channel packages, comparing perceptions among various consumer groups.

This Consumer Research is not yet available for purchase


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Publish Date: 3Q 2020

Slides: 46

Authored By:
Steve Nason - Research Director

Published by Parks Associates
© June 2020 Parks Associates

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