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Products

Trackers

Residential Security

05/13/2025

Smart Home and Security Tracker 2025 - April Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Residential Security

05/09/2025

Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Smart Home Devices, Automation, Controls

05/05/2025

Smart Home: User Experience, Pain Points & Support

More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract a...

Trackers

Video Services: OTT, Pay TV

05/01/2025

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Residential Security

04/22/2025

Home Security Reimagined: Intelligence over Hardware

This white paper explores the forces driving this transformation, the economic & technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where...

Trackers

Residential Security

04/15/2025

Smart Home and Security Tracker 2025 - March Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Video Services: OTT, Pay TV

04/02/2025

Streaming Video Tracker - North American Update: March 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

03/27/2025

Modernizing Multifamily Housing: Retrofitting Access Control

This white paper explores how owners and operators are responding to shifting conditions by retrofitting solutions, particularly access control, into their existing properties. It provides insights in...

Consumer Insights Dashboard

Residential Security

03/21/2025

Residential Security Dashboard 4Q 2024

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.   Consumer Insights Dashboards...

Trackers

Smart Home Devices, Automation, Controls

03/17/2025

Smart Home and Security Tracker 2025 - February Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Blogs

CONNECTIONS

pay TV

online video

digital content

In The News

05/16/2025

TV Everywhere Usage Climbs: Study

Offering another indicator on how TV Everywhere services are performing, usage of those authenticated offerings reached 40% of U.S. pay TV subs in 2015, up from 22% in 2013, according to a new study f...

pay TV

OTT

Roku

Apple TV

CNBC

In The News

05/16/2025

Streaming Wars Heat Up As Roku Goes Ultra High-Definition

Research firm Parks Associates estimates that 86 million streaming devices will be sold globally by 2019. Among U.S. households with broadband, Roku leads with 37 percent market share, followed by Goo...

pay TV

connected CE

streaming

digital content

In The News

05/16/2025

TV Everywhere Numbers Are Rising

All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015,...

pay TV

connected CE

Advanced Television

In The News

05/16/2025

TVE Use Now 40% Of US Pay-TV

Research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40 per cent of US pay-TV consumers in 2015, up from 22 per cent in 2013. Entertainment Habits on Co...

pay TV

smart TV

streaming

broadband

In The News

05/16/2025

First-Time Adoption Of Pay TV Is Up Among Spanish Broadband Households, Parks Associates Finds

Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more li...

pay TV

OTT

streaming

TV Everywhere

In The News

05/16/2025

TV Everywhere Reaches 40% Of US Pay-TV Consumers

MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...

pay TV

OTT

connected CE

online video

WorldScreen

In The News

05/16/2025

TV Everywhere Usage Reaches 40% Among U.S. Pay-TV Customers

Usage of authenticated video viewing, or TV Everywhere, reached 40 percent of U.S. pay-TV consumers in 2015, up from 22 percent in 2013, according to Parks Associates. The Entertainment Habits on C...

pay TV

connected CE

digital media

Broadband TV News

In The News

05/16/2025

40% Of US Pay-TV Consumers Use TVE

TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. Entertainment Habits on Connected CE Devices shows the percentage of...

Press Releases

01/20/2023

DIRECTV and Panasonic Launch Nation's First Suite of 3D Channels

DIRECTV, the world's most popular video service and Panasonic, a world leader in 3D TV technology, ushered in a new age in the rapid growth of 3D entertainment for the home with the launch of three...

OTT

digital media

Netflix

internet

Los Angeles Times

In The News

05/16/2025

Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years

More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...

Google

smart TV

Apple

Amazon

Roku

Pulse Headlines

In The News

05/16/2025

TLC Presents New 4K TV With Roku OS

Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...

pay TV

Netflix

Wired

In The News

05/16/2025

Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World

Take Canada, in which Netflix has operated longer than any country besides the United States. Canadians, says Netflix CEO Reed Hastings, harbor constant insecurities about the depth of the streaming c...

pay TV

OTT

online video

streaming

entertainment

Press Releases

05/16/2025

OTT video is growing in Europe, but North American markets continue to pull ahead

Parks Associates Announces OTT Video Market Tracker Service Update Parks Associates today announced new international data from the company’s OTT Video Market Tracker service showing OTT video usag...

CONNECTIONS

home automation

smart home

CES

Press Releases

05/16/2025

CONNECTIONS to Address the Outlook for Smart Home Products and Services

Parks Associates research finds over 40% of U.S. broadband households report intentions to buy a smart home device in the next 12 months. The connected home market will continue to expand and develop...

Connected Health Summit

digital health

AARP

Press Releases

05/16/2025

AARP, Johnson & Johnson Health and Wellness Solutions, mPulse Mobile, Qualcomm Life, and Samsung to participate at Connected Health Summit: Engaging Consumers

Parks Associates announces session topics and advisory board participants for Third-Annual Connected Health Summit Parks Associates announced that the third-annual Connected Health Summit: Engaging...

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