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Q3 2021

Industry Report

Residential Security: State of the Market

Security services continue to serve the leading use case for smart home products and services while major players seek to stave off non-traditional competitors and expand beyond the traditional monitored security customer. This annual flagship report covers all significant residential security metrics, including system adoption, purchase intentions, subscriber churn, and revenue strategy and results, along with key competitive trends and new market opportunities. It includes a five-year forecast of residential security system sales, professional monitoring subscribers, and subscription revenue.

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Bottom Line

Trends Impacting the Residential Security Market

Blurring of the Lines

Downward Pricing Pressure

Impact of COVID-19

Technology Trends

Privacy and Data Concerns

Big Partnerships

Residential Security Competitive Landscape

Professional Installation

Vivint

ADT

Comcast

Brinks

Self-Installation

Abode

Canary

Cove

Google Nest

Ring

SimpliSafe

Wyze

Forecast

Market Drivers and Barriers

5-Year Forecast

Assumptions/Methodology

Topline Forecast

Implications and Recommendations

Appendix

Citation

Attribution

Home Security System Ownership
Installation Method for Security System Acquired within 12 Months
COVID-19 Impact on Preferences and Activities
Average Selling Price (ASP): Smart Security Devices
Primary Communication Path for Security System Alerts
ADT Command Smart Security Panel
Installation Method for Home Security Systems
 

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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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