Download Table of Contents (PDF)
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 Changing Demand for Live, Linear TV
2.1 Cord-Cutting, Cord-Shaving, and the Adoption of Pay TV
2.1.1 Cord-Cutters and the Return to Pay TV
3.0 Re-thinking the Channel Package
3.1 The Emergence of Skinny Bundles
3.1.1 Licensing and Skinny Bundles
3.1.2 Skinny Bundle Case Study: The Evolution of Sling TV
3.2 Skinny Bundle Impact on Pay-TV Revenues / KPIs
3.3 Industry Trends in Channel Packages and Bundling
3.3.1 OTT / pay-TV Bundling and Partnerships
3.3.2 Ultimate Consumer Choice: A la carte pay-TV offerings
3.4 Carriage Fee Conflicts and Network Blackouts
4.0 Market Forecast
4.1 Forecast Methodology & Assumptions
4.2 Forecast of Pay-TV Subscribers (2015 – 2021)
5.0 Implications & Recommendations
6.0 Appendix
6.1 Glossary
6.2 Index
6.3 Image Sources
© February 2017 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
