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Video Services: OTT, Pay TV

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Q4 2023


Streaming Video Tracker - North American Update: October 2023

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

This update examines potential and profitability of T-Commerce, reviews July entertainment news, and examines changes on platforms, business models, and services.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Want more data on T-Commerce? Parks Associates has this research available now.


AVOD and FAST are All the Rage but What About the Ads?. 2

The Ads are Everywhere. 3

Advertising Strategies to Guarantee Eyeballs. 4

Consumers Attitude Towards Advertising. 6

Services Evolve and So Must the Advertising. 7

October Entertainment News. 8

Apple TV+ Pricing Doubles from Just a Year Ago. 8

Netflix to Broadcast First Live Sporting Event. 10

Twitter (X) to Debut a Streaming Service. 12

Xumo Offers Spectrum Customers a New Streaming Box. 14

Prime Video Prepares to Transition to Ad-supported Streaming. 16

Service Changes: Platforms, Business Models, and News. 18

Citations. 24


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.