Understanding the Smart Home Market: Adoption, Competition, and Growth

Join Parks Associates for an in-depth look at the latest trends shaping the US smart home market. Drawing on data from the Parks Associates Smart Home Tracker and quarterly consumer research of 8,000 US internet households, our analysts will examine how consumer adoption, purchasing behavior, and competitive dynamics are evolving across connected devices and services.

The webinar highlights key market shifts across security, access control, energy management, AI-enabled experiences, and whole-home ecosystems. Attendees will also receive an overview of the Smart Home Tracker, including the ongoing insights it provides to support product strategy, competitive intelligence, business planning, and executive decision-making.

Key topics:

Current adoption and purchase trends across leading smart home device categories
Which brands and platforms are gaining and losing momentum
Consumer purchase drivers, barriers, and satisfaction
The impact of AI, interoperability, and ecosystem expansion on the connected home
Competitive benchmarking across device manufacturers and service providers
How the Parks Associates Smart Home Tracker helps companies monitor market changes throughout the year

Whether you are developing products, evaluating partnerships, or planning market strategy, this session will provide the consumer insights and competitive intelligence needed to navigate today's smart home market.

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