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Residential Security

Q1 2020

Industry Report

Competition in Residential Security

Competition from DIY solutions, smart products, new business models, and new entrants is transforming the residential security market. This industry report provides an overview of market trends and reviews the competitive landscape and how the market is evolving. It profiles leading competitors and highlights the innovative technologies and business models that define their strategies in a changing market.


1.0          Report Summary

1.1          Purpose of Report

1.2          Key Questions Addressed by this Research

1.3          Research Approach/Sources

2.0          Residential Security Competitive Landscape

2.1          Trends Impacting the Residential Security Market

2.1.1      DIY – The Rise of the Self-Installation Movement

2.1.2      Downward RMR, Pricing, and Margin Pressure

2.1.3      The Commoditization of Monitoring

2.1.4      Smart Home Products as Substitutes for Classical Security

2.1.5      Adjacencies and Market Expansion Verticals

2.1.6      Acquisitions, Shutdowns, and Bankruptcies

3.0          Competitive Analysis of Professionally Monitored Players

3.1          National Dealers

3.1.1      Traditional Security


Vivint Smart Home


3.1.2      Multiple Service Operators

Comcast Xfinity Home

Cox HomeLife

3.2          Regional Dealers

3.3          Local Dealers

4.0          Market Forecasts

4.1          Forecast Methodology

4.2          Forecast of Recurring Revenue (Figure 15)

4.3          Forecast: Professionally Monitored Security by Installation Type

5.0          Implications and Recommendations

6.0          Appendix

6.1          Glossary

6.2          Image Sources

6.3          Index

Companies Interviewed or Researched
Installation Method of Security System by Age of System
DIY Consumer Reported Share
Impact of Amazon Ring
Likelihood of Switching Monitoring Companies
Disruptive Technology (from The Innovator’s Dilemma)
Security System Adoption (2014-2019)
Appeal of Additional Services for Smart Smoke/CO Detectors
Professional Monitoring Subscriber Share
Pay-TV Subscription (2011-2019)
Market Share Change
Impact of Smart Home Devices on Support Costs
Flowchart for Security System Sales and Adoption Forecast
Forecast Flowchart for Security Industry Revenues
Forecast of Average Monthly Fee for Professional Monitoring (2018-2024)
Forecast of Professionally Monitored Households by Type of Installation

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