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Smart Home Devices, Automation, Controls

Q4 2017

Quantified Consumer

Quantifying Opportunities in Smart Home Adjacencies

Today the smart home is mostly limited to traditional security sensors, thermostats, lights, network cameras, door locks, and garage door openers. As the breadth of new smart devices entering the home expands, smart home platforms must consider first, whether to integrate the new products, and second, what value can they create from the integration. This research evaluates new safety, security, appliance, entertainment, and energy related capabilities as well as opportunities to expand voice control to new use cases.

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Executive Summary

Industry Insight

Key Findings and Market Impact

Smart Home Adjacencies

Quantifying Smart Home Expanded Features

High Appeal of Smart Home Adjacency Use Cases (Q2/17)

Appeal of Home and Personal Security Use Cases (Q2/17)

Most Important Home and Personal Security Use Cases (Q2/17)

Appeal of Health Monitoring Use Cases (Q2/17)

Most Important Health Monitoring Use Cases (Q2/17)

Appeal of Smart Watch / Fitness Device Use Cases (Q2/17)

Most Important Health/Fitness Device Use Cases (Q2/17)

Appeal of Energy Management Features (Q2/17)

Most Important Energy Management Feature (Q2/17)

Appeal of Water Management Use Cases (Q2/17)

Most Important Water Management Smart Home Use Case (Q2/17)

Appeal of Voice Integration with Specified Devices (Q2/17)

Most Likely Product to be Voice-controlled (Q2/17)

Appeal of Entertainment Use Cases for the Smart Home (Q2/17)

Most Important Entertainment Use Cases for the Smart Home (Q2/17)

Appeal of Connected Car and Smart Home Integration (Q2/17)

High Appeal of Connected Car and Smart Home Integration by Professional Monitoring Service Adoption (Q2/17)

Most Important Connected Car Integration (Q2/17)

Overview Analysis by Segments

Parks Associates Smart Home Segments

Technology Adoption Segment (Q2/17)

Top 10 Appealing Smart Home Device Expanded Use Cases (Q2/17)

Top 10 Appealing Smart Home Device Expanded Use Cases by Demographics (Q2/17)

Top 10 Appealing Smart Home Device Expanded Use by Housing Characteristics (Q2/17)

Top 10 Appealing Smart Home Device Expanded Use Cases by Smart Home Segment (Q2/17)

Top 10 Appealing Smart Home Device Expanded Use Cases by Technology Adoption Segment (Q2/17)

Number of High Appealing Smart Home Expanded Use Cases (Q2/17)

TURF Analysis

Optimal Smart Home Use Case Combinations (TURF Analysis) (Q2/17)

Top Ranked Smart Home Device Use Cases (Q2/17)

Top Ranked Smart Home Use Cases by Demographics (Q2/17)

Top Ranked Expanded Use Cases by Housing Characteristics (Q2/17)

Top Ranked Expanded Use Cases by Smart Home Segment (Q2/17)

Top Ranked Expanded Use Cases by Technology Adoption Segment (Q2/17)

Consumer Prioritization of Smart Home Capabilities

Smart Home Capabilities

Highest Priority Smart Home Adjacency Bundle of Use Cases (Q2/17)

Smart Home Capabilities: Highest Priority by Smart Home Segment (Q2/17)

Smart Home Capabilities: Highest Priority by Technology Adoption Segment (Q2/17)

Smart Home Capabilities: Highest Priority by Demographic Characteristics (Q2/17)

Smart Home Capabilities: Highest Priority by Housing Characteristics (Q2/17)

Appendix

Published by Parks Associates
© December 2017

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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