Download Table of Contents (PDF)
Data Points
The Bottom Line
1.0 Report Summary
1.1 Purpose and Scope of Report
1.2 Research Approach
2.0 App Discovery and Marketing Ecosystem Overview
2.1 Connected Device Owners and App Users
2.2 App Content Owners and Publishers
2.3 App Discovery Process and Distribution Channels
2.3.1 Consumer App Discovery and Selection Process
2.3.2 Smartphone and Tablet App Distribution Channels
2.3.3 Connected TV App Distribution Platforms
2.4 App Marketing Services
2.5 App Measurement and App Store Analytics
3.0 Essential App Discovery and App Marketing Strategies
3.1 Employing App Store Optimization (ASO)
3.2 Socializing App Marketing Campaigns
3.3 Acquiring and Retaining Loyal Users
3.4 Reengaging Users to Increase ROI
4.0 U.S. App Marketing Spending via Smartphone and Tablet In-app Ads from 2014-2018
4.1 Forecast Methodology and Assumptions
4.2 U.S. App Marketing Spending on Smartphone and Tablet In-app Ads Forecasts 2014-2018
5.0 Recommendations for Thriving in Today’s App Economy
Appendix
Glossary of Terms
Company Index
© April 2014 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
