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About the Research
Previous Research
Industry Insight, Key Findings, and Recommendations
Consumer Segmentation & Classification
Segmentation Overview
Insight Through Classification of Energy Consumers
Technology Adoption Segments (Q4/15)
Energy Bill Segments (Q4/15)
Energy Program Priority Segments (Q4/15)
Energy Behavioral Segments (Q4/15)
Energy Saving Actions (Q4/15)
Attitudinal Segments (Q4/15)
Attitudinal Motivation by Pace of Technological Adoption (Q4/15)
Smart Home Segments (Q1/16)
Smart Energy Device Purchase Intention by Smart Home Segment (Q4/15)
Energy Program Familiarization:
Familiarity with Energy Programs (Q4/15)
Familiarity with Energy Programs by Technological Adoption Segment (Q4/15)
Familiarity with Energy Programs by Energy Bill Segment (Q4/15)
Familiarity with Energy Programs by Energy Segment (Q4/15)
Familiarity with Energy Programs by Energy Behavioral Classifications (Q4/15)
Familiarity with Energy Programs by Attitudinal Segment (Q4/15)
Familiarity with Energy Programs by Smart Home Segment (Q4/15)
Likelihood to Participate in Energy Programs:
Likelihood of Participating in an Energy Program with Specified Incentives (Q4/15)
Likelihood of Participating in an Energy Program with Specified Incentives by Energy Segment (Q4/15)
Likelihood of Participating in an Energy Program with Specified Incentives by Technological Adoption Segment (Q4/15)
Likelihood of Participating in an Energy Program with Specified Incentives by Energy Bill Segment (Q4/15)
Likelihood of Participating in an Energy Program with Specified Incentives by Energy Behavioral Classifications (Q4/15)
Likelihood of Participating in an Energy Program with Specified Incentives by Attitudinal Segment (Q4/15)
Likelihood of Participating in an Energy Program with Specified Incentives by Smart Home Segment (Q4/15)
Delivering Energy Programs Through Partnerships:
Perception of Energy Provider Offering Information on Specified Energy Programs (Q4/15)
Willingness to Trust Energy Program Information by Provider of Information (Q4/15)
Preferred Provider of Day of Use Incentive Payment (Q4/15)
Preferred Provider of Upfront Incentive Payment (Q4/15)
Likelihood of Participating in an Energy Program from Specified Companies (Q4/15)
Likelihood of Participating in an Energy Program from Specified Types of Companies
by Technological Adoption Segment (Q4/15)
Likelihood of Participating in an Energy Program from Specified Types of Companies by Energy Bill Segment (Q4/15)
Likelihood of Participating in an Energy Program from Specified Types of Companies by Energy Program Priority (Q4/15)
Likelihood of Participating in an Energy Program from Specified Types of Companies
by Energy Behavioral Classification (Q4/15)
Likelihood of Participating in an Energy Program from Specified Companies
by Attitudinal Segment (Q4/15)
Likelihood of Participating in an Energy Program from Specified Types of Companies by Smart Home Segment (Q4/15)
Likelihood of Participating in an Energy Program from Specified Types of Companies by Children at Home (Q4/15)
Energy Program Marketing:
Sources For Learning About Energy Programs (Q4/15)
Sources For Learning About Energy Programs by Technological Adoption Segment (Q4/15)
Sources For Learning About Energy Programs by Energy Bill Segments (Q4/15)
Sources For Learning About Energy Programs by Energy Program Priority (Q4/15)
Sources For Learning About Energy Programs by Energy Behavioral Classification (Q4/15)
Sources For Learning About Energy Programs by Attitudinal Segment (Q4/15)
Sources For Learning About Energy Programs by Smart Home Segment (Q4/15)
Learning About Energy Programs via Specified Print or Electronic Mediums by Age (Q4/15)
