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Q2 2018

Industry Report

Smart TVs vs. Streaming Media Players: Winning Over Consumers

Smart TVs and streaming media players provide similar streaming functionality, effectively competing for primary use as a consumer’s preferred interface to streamed content. However, each has unique strengths, features, and capabilities. This report examines and compares these platforms, including adoption, use, capabilities, partnerships, and market strategies of major players. The report assesses the outlook for each category and the factors for short- and long-term successes and provides forecasts for each platform.


Download Table of Contents (PDF)

1.0              Report Summary

1.1              Purpose of Report

1.2              Scope of Report

1.3              Research Approach/Sources

2.0              Streaming Media Players vs. Smart TVs: Consumer Perceptions

2.1              Perceptions of Streaming Media Players vs. Smart TVs

2.2              Purpose and Placement in the Home: Identifying Consumer Use Cases for Streaming Media Players and Smart TVs

2.3              Streaming Media Players: Brand Comparison

3.0              Driving Adoption: Killer Features of Streaming Media Players and Smart TVs

3.1              4K Video and HDR

3.2              Unified Interfaces

3.3              Voice Control and Voice Assistants

3.4              Smart Home Control and Embedded IoT Hubs

4.0              Major Players: Market and Revenue Strategies

4.1              Mass Market: Amazon and Roku

4.1.1          Amazon Fire TV

4.1.2          Roku

4.2              Ecosystem Lock-In: Apple and Samsung

4.2.1          Apple TV

4.2.2          Samsung

4.3              Hardware-Focused: Sony and NVIDIA

4.3.1          Sony TV

4.3.2          NVIDIA SHIELD

4.4              Platform Play: Google and Vewd

4.4.1          Google

4.4.2          Vewd

5.0              Market Forecasts

5.1              Forecast Methodology and Assumptions

5.2              Forecast of Streaming Media Players, 2011-2022

5.3              Forecast of Smart TVs, 2011-2022

5.4              Smart TVs vs. Streaming Media Players: Winners and Losers

6.0              Appendix

6.1              Index

Home Entertainment Product Ownership
Top Three CE Products by NPS
Reasons for Using Specified Connected In-Home Entertainment Product the Most
Consumer Perception of What Each Product is Best At
Most Commonly Used Connected Entertainment Product
Location of Entertainment Products in Home
Devices Connected to Smart TV
Ranking of Major Streaming Media Player Brands by Usability Factors
Top Purchase Considerations for Flat-Panel TV Buyers
Interest in Content Features on a Streaming Media Player
Important Features When Selecting Next Streaming Media Player or Smart TV
Important Voice Features When Selecting Next Streaming Media Player or Smart TV
Appeal of Control Methods for a Connected Entertainment Device
Most Important Category of Entertainment Integration
Preferred Smart Home Control Device
Market and Revenue Strategies of Major Players
Global Streaming Media Player Unit Sales Forecast
Streaming Media Player Unit Sales Forecast
Global Smart TV Unit Sales Forecast
Smart TV Unit Sales Forecast - By Geographic Region

© May 2018 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.