Unified Streaming: Unlocking Next-Gen Advertising

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Q2 2026

White Paper

Unified Streaming: Unlocking Next-Gen Advertising

This white paper explores why unified video platforms are uniquely positioned to unlock next-generation advertising and why attempting to retrofit interactivity into pure SVOD environments is a more difficult path. For brands, agencies, and streaming stakeholders, the future of engagement lies in aggregation, not fragmentation.

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Unified Streaming: Unlocking Next-Gen Advertising

Complete this form to receive a link to download this white paper. By submitting this form, you agree to receive emails from Parks Associates and Philo. You can unsubscribe at any time.

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Jennifer Kent

Senior Vice President and Principal Analyst

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Tam Williams

Contributing Analyst

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