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Parks Associates Respondent Quotas: Age, Income, Education, Gender
Executive Summary
Industry Insight
Industry Benchmarks
Concern About Personal Data Security
Data Security Problems Experienced
Data Security Services Adoption
Interest in Data Security Services
Concerns About Unauthorized Access to Smart Home Products by Number of Problem Experienced
Solutions to Relieve Consumer Concerns
Data Privacy Segments
Attitudes Towards Data Sharing by Data Privacy Segments
Adoption of Connected Devices
Smart Home Device Ownership
Average Smart Home Devices Owned
Number of Smart Home Devices Owned
Smart Home Device Purchases and Intentions to Buy
Smart Home Device Ownership Segments
The two segments that differ most by device count also differ greatly in terms of demographics
Data Security Concerns
Consumer Concern About Personal Data Security
Concern About Personal Data Security by Smart Home Device Segments
Concern About Personal Data Security by Education Level
Security/Privacy Related Problems Experienced
Number of Security/Privacy Related Problems Experienced
High Concern Regarding Personal Data Security by Number of Problem Experienced
High Concern Regarding Personal Data Security by Most Common Privacy Problems Experienced
Number of Security/Privacy Related Problems Experienced by Smart Home Device Segments
Number of Security/Privacy Related Problems Experienced by Age
Concerns About Data Security of Smart Home Products
Concerns About Data Security of Smart Home Products by Number of Problem Experienced
Concerns About Data Security of Smart Home Products by Adoption Segments
Concerns About Unauthorized Access to Smart Home Products
Concerns About Unauthorized Access to Smart Home Products by Residency Area
Concerns About Unauthorized Access by Age Groups
Concerns About Unauthorized Access by Gender
Concerns About Unauthorized Access to Smart Home Products by Number of Problem Experienced
Keeping Data Safe: Security Services
Adoption of Data Security Services
Actions Taken to Prevent Unauthorized Access to Devices
Interest in Data Security Services
Interest in Data Security Services by Concerns About Data Security of Smart Home Products
Most Desired Way to Protect Data Security and Privacy
Most Desired Payment Method for Data Security Service
Most Desired Payment Method for Data Security Service by Adoption Segments
Most Desired Payment Method for Data Security Service by Age Groups
Data-Sharing Problems and Solutions
Consumer Attitudes on Data Sharing
Attitudes Towards Data Sharing by Number of Problem Experienced
Solutions to Relieve Consumer Concerns
Solutions to Relieve Consumer Concerns by Concern Regarding Personal Data Security
Consumer Data Privacy Segments
Data Privacy Segments
Three factors helped identify the Data Privacy Segments based on consumer attitudes
Response to Data Privacy Solution by Data Privacy Segments
Solutions to Relieve Consumer Concerns by Data Privacy Segments
Concerns Regarding Data Privacy by Data Privacy Segments
Attitudes Towards Data Sharing by Data Privacy Segments
Interest in Data Security Services by Data Privacy Segments
